In-Store articles from August 2003

In-Store archives from August 2003

In-store marketing gives highest return.(News)(Brief Article)
August 1, 2003... In-store fixtures are the best marketing tool for guaranteeing a return on investment (ROI), according to new research from Information Resources. In terms of short-term sales increases, in-store fixtures give an average of 160 per cent...

Sainsbury's tests screens.(News)(Screenplay Communications)(Brief Article)
August 1, 2003... Sainsbury's has launched shelf barker plasma screen technology in four stores. The 10cm x 17cm screens, located at eye level, were developed by Screenplay Communications. The introduction of the screens is based on Sainsbury's...

Harrods is using tropical fish to help with the in-store marketing of its specialist treatments by Creme de la Mer.(Creme de la Mer)(Brief Article)
August 1, 2003... Harrods is using tropical fish to help with the in-store marketing of its specialist treatments by Creme de la Mer. The Urban Retreats area, designed by Antone with Estee Lauder Store Design, features a curved waterwall with a slate effect that...

M&S accepts liability in P-O-P copying case.(News)(Marks & Spencer)(Superframe)(Brief Article)
August 1, 2003... Marks & Spencer and display manufacturer Superframe, trading as SF'2, have admitted to copying a design for a greetings card unit from another P-O-P company. The retail group has admitted to having units designed by Spiralstem manufactured...

In-Store Display packs up.(News)(Brief Article)
August 1, 2003... P-O-P installation company In Store Display has ceased trading. Managing director Mike Kirchin has confirmed it has gone into liquidation. The company will conclude its remaining contracts with the help of MJ Display. Kirchin hopes the...

Waterstone's book tags come unstuck.(News)(Waterstone's Booksellers Ltd.)(Brief Article)
August 1, 2003... Bookseller Waterstone's is experiencing problems with its security tag pilot scheme. In one store, staff are sticking the source tags to the inside covers. These can damage books when removed by customers. In another store, staff place...

Tango and Playstation link up.(News)(Brief Article)
August 1, 2003... Britvic-owned soft drinks brand Tango and Playstation 2 will be placing Tango-branded consoles in the foyers of multiples, the drinks company has confirmed. The brands are pushing the two products to the teenage market in a long-term...

Panda Pops has a field day in Asda.(News)(Brief Article)
August 1, 2003... Hall & Woodhouse has appointed Lee Tirrell to carry out field marketing activities for its Panda Pops Asda Popzone units. The contract win involve auditing the units, making changes to merchandising, applying new graphics, and replenishing...

Samsung is using P-O-P developed in-house to promote its new range of digital home goods, which includes a microwave with Aqua Steam technology, refrigerators with independently controlled CoolSelect Zone compartments, a large capacity washing machine, and a bag-free vacuum cleaner with handle-mounted controls.(News)(Brief Article)
August 1, 2003... Samsung is using P-O-P developed in-house to promote its new range of digital home goods, which includes a microwave with Aqua Steam technology, refrigerators with independently controlled CoolSelect Zone compartments, a large capacity washing...

Blockbuster drops Digital Marmalade.(News)(Brief Article)
August 1, 2003... Blockbuster as dropping screen media agency Digital Marmalade and taking the production of screen content in-house. From September, the in-house BBTV channel will include film-related musical tracks and celebrity interviews, as well as...

Thresher uncorks its European wine stock.(News)(Thresher Group introducing new umbrella brand aimed at consumers with basic knowledge of wine)(Brief Article)
August 1, 2003... Thresher Group is pushing European wines in-store with a new umbrella brand aimed at affluent customers. Radcliffe's Regional Classics includes 26 brands aimed at consumers with a basic knowledge of wine, who are looking to experiment. ...

Hamleys parties like it's 1760.(News)(in-store makeover)(Brief Article)
August 1, 2003... Hamleys will be celebrating its 243rd birthday this month with an 18th-century in-store makeover. The party will also herald the retailer's takeover by Icelandic group Baugur. The Regent Street toy store will be holding a 1760 day, with...

Warranty remedies worry stores.(News)(Brief Article)
August 1, 2003... The Government is calling for increased in-store information on extended warranties. The Competition Commission has suggested remedies for marketing warranties in the domestic electrical goods market, following criticism that they are...

Nestle goes on Line for Pop Idol.(News)(Brief Article)
August 1, 2003... Line Packaging & Display has produced P-O-P displays for Nestle's Pop Idol campaign. The promotion gives consumers the opportunity to meet finalists from the forthcoming contest. The unit holds six cases of loose chocolate bare and the header...

Interbrand publishes brand rankings.(News)(Brief Article)
August 1, 2003... The 2003 Interbrand annual survey of the world's most valuable brands ranks the top five global brands as Coca-Cola, Microsoft, IBM, GE and Intel. The brands that have increased most significantly in value are Samsung (31 per cent) and...

Pearlfisher lays on Vaqueiro spread.(News)
August 1, 2003... Unilever Portugal has appointed Pearlfisher to redesign the packaging for its Vaqueiro cooking margarine range and a new olive oil variant. Vaqueiro is repositioning the established brand to attract customers while retaining the product's...

Unwins issues orders to Tank.(News)(Brief Article)
August 1, 2003... Off-licence group Unwins has confirmed the appointment of design company Tank to re-develop its retail brand. Tank and its partner Robert Wood won the pitch in July. The retailer declined to comment further as In-Store went to press.

Warner offers Looney Christmas deal.(News)(Brief Article)
August 1, 2003... Warner Home Video is to run a Christmas promotion, beginning in October, offering Looney Tunes VHS compilations for the RRP of 4.99 [pounds sterling].

Microsoft books keep the Momentum.(News)(Brief Article)
August 1, 2003... Software giant Microsoft is to retain field marketing firm Momentum, a division of McCann Erickson, as the developer of in-store activity for its books division, Microsoft Knowledge Centre, following a rebranding and sales promotion last month....

WPP looks in-store: in-store expertise is one of the prime motives behind media giant WPP's bid to take over rival Cordiant, Michael Bird investigates the appeal.(News Analysis)
August 1, 2003... Is Sir Martin Sorrell really interested in in-store marketing? His global empire, WPP, was finalising a deal to buy Cordiant for 265m [pounds sterling] as In-Store went to press. Sorrell says the deal would "strengthen the company's services...

The greatest show on earth!(Letters)(Brief Article)
August 1, 2003... What economic slowdown? Visiting this year's In-Store Design and Marketing Show, you could be forgiven for thinking the economic pundits have got it all wrong. Even if the bigger picture is doom and gloom, the atmosphere in Earls Court One was...

Chip and PIN: get card sharp.(Letters)(Brief Article)
August 1, 2003... The implementation of Chip and PIN (In Store, July 2003) raises many questions for retailers. A key question is the siting of the EMV application. If the application is resident in the POS system, there is a risk of re-certification, which...

Supermarket television is reaching fever pitch.(Leader)
August 1, 2003... It may not match the scale of Tesco's TV channel, but Sainsbury's is getting in on the trend for in-store screens. The chain is installing small screens to provide football addicts with their fix of the latest scores, substitutions and...

There's nothing fishy in Kids Zone: Gill Bullock of Panda Pops parent group Hall & Woodhouse, praises the Kids Zone at Morrisons.(Display Of The Month)(Brief Article)
August 1, 2003... How do you market products to children without resorting to subversive tactics gathered from child psychology? This is the dilemma facing the ethical marketer. Gill Bullock, marketing manager at Hall & Woodhouse, is firmly against underhand...

From Russia with love: Clive Woodger, retail brand consultant and managing director of SCG London, describes how Russian retail is playing catch-up with its Western counterparts.(Global Talk)
August 1, 2003... Russian retailing is ready to do in two years what the West took 20 to achieve. The invasion of Moscow by international retailers was the trigger. Local businesses felt threatened, shoppers became more demanding and enterprising Russians, eager...

IKEA tells Ireland that size matters.(International News)(promises Irish government it will invest in new store if size cap lifted)(Brief Article)
August 1, 2003... Furniture retailer IKEA has promised the Irish government it will provide 500 jobs and invest [??] 100m in a first store if the 6,000 sq m size cap is lifted. The planning guideline, introduced in 1998, was designed to discourage the trend...

Gay shopping mall opens in Brazil.(International News)(Brief Article)
August 1, 2003... A shopping mall designed specifically for the gay community has opened in Sao Paulo, Brazil. The Victor and Victoria mall has a rainbow painted on its ceiling and 34 shops selling clothes, home furnishings, wigs and sex toys, plus a travel...

Carrefour buys into China and Spain.(International News)(finalizes purchase of three hypermarkets in China and 32 hard discount stores in Spain)(Brief Article)
August 1, 2003... Carrefour has finalised the purchase of three hypermarkets in China and 32 hard discount stores in Spain. The retail giant will integrate the stores into its portfolio in the next six months.

EC offers big cheese name protection.(International News)(Brief Article)
August 1, 2003... Food products named after a region could be protected from copies, thanks to proposed European Commission regulations. Following the ruling that only cheese from the Parmesan region may bear its name, the EC is taking 35 brands to the World...

K-Mart tags Chicago suppliers.(International News)
August 1, 2003... K-Mart is tagging staff from its suppliers in Chicago in a bid to reduce theft and asset loss. The retailer plans to roll out a "vendor passport" by EID Access to 51 of the Illinois city's stores, The retailer gives anyone making in-store...

Pyaterochka offers Russian franchises.(International News)(Brief Article)
August 1, 2003... Russian discount store Pyaterochka is set for further expansion. The chain, which has nearly 200 stores and believes the secret to retailing is good inventory management, plans to open 1,000 sq m supermarkets in every Russian city with at least...

Swiss families get raw holiday deal.(International News)(Brief Article)
August 1, 2003... The Swiss pay more for package holidays than other European country, according to a survey by Thomas Cook. A family of two adults and two children in Switzerland pays an average of 3,274 [pounds sterling] for a two-week holiday, compared with...

It's summer in the city: Lauren Mills, business correspondent at the Sunday Telegraph, looks forward to some long-rumoured takeovers coming to fruition, and says there's nothing quite like a warm British summer to improve the retail outlook.(City Talk)
August 1, 2003... The "silly season" is like Christmas: it arrives earlier every year. This year it could hardly have had a keener start. In January, news of a possible takeover of Safeway sent ripples of excitement through the deal-starved banking...

Boots hits on the right prescription.(News)(increase in sales reported)(Brief Article)
August 1, 2003... Boots the Chemist saw sales rise by 4.7 per cent in the second quarter, with toiletries, fragrance and dispensing sales up but photography sales down. Boots claims the Sunshop concept and Lower Prices You'll Love campaigns were successful.

Amazon recaptures international sales.(News)(Brief Article)
August 1, 2003... Amazon's loss is declining and international sales are booming. The online retailer lost $43m in the second quarter, compared with $94m last year, Incentives such as free shipping and lower prices resulted in a 42 per cent rise in sales. The...

Drinks drought at Cadbury Schweppes.(News)(reports slow drinks sales )(Brief Article)
August 1, 2003... The world's biggest confectionery firm, Cadbury Schweppes, blames "extreme weather" and "weaker consumer demand" in the US for slow drinks sales, which rose just one per cent for the 24 weeks ending 15 June 2003. In March, the company bought...

Women and children help Debenhams.(News)(womenswear and young fashion helped retailer achieve 3.8 per cent like-for-like sales rise)(Brief Article)
August 1, 2003... Up-for-sale general retailer Debenhams says womenswear and young fashion helped its 3.8 per cent like-for-like sales rise in the 20 weeks ending 19 July 2003. The retailer also confirmed it has received an approach from venture capitalists CVC...

Profits look positive at MFI.(News)(Brief Article)
August 1, 2003... MFI has reported a profits hike of 18,7 per cent in the first half-year, to 54.5m [pounds sterling]. The furniture and fitted kitchen retailer saw a 25 per cent increase in its 100 refurbished UK stores. The group is also piloting a partial...

Sainsbury's reports minimal increase.(News)(sales)(Brief Article)
August 1, 2003... Sainsbury's says it is still rebuilding its supply chain, IT infrastructure and store portfolio following only a small like-for-like sales increase of 0.3 per cent for the 12 weeks ending 21 June 2003. Chairman Sir Peter Davis is not satisfied...

Sunny side down at Sony.(News)(Brief Article)
August 1, 2003... Sony saw profits drop 98 per cent in the second quarter, banking just $9m compared with $47gm profit for the same period last year. The slowing demand for Playstation 2 and a decline in television sales have contributed to the rail in fortunes,...

He's got the Look: New Look group development director Carl McPhail masterminded the latest Oxford Street flagship, complete with caterpillars, marbles and trolleys. He talked to Maeve Hosea.(Profile: Carl McPhail, New Look)
August 1, 2003... Standing in the jaws of New Look's latest London store, group development director Carl McPhail is anticipating its opening. His vantage point, on the intersection with Portman Street, will be the widest doorway on the Oxford Street...

Value of the dolls: specialist toy retailers are in trouble. Children are growing up too fast to sustain demand and supermarkets are driving down prices continuously. Michael Bird looks at how the market's operators are playing the game.(Market Report)
August 1, 2003... The toy market is no fun. It has become "fiercely competitive", according to the British Toy and Hobby Association. Strong rivalry is driving down retail prices and profit margins on products are low. Demand is hard to predict, but products...

The numbers game: proposals to change the National Lottery could see Camelot losing its monopoly and a number of companies sharing the wealth. But how would this be translated in-store?(Category Focus)
August 1, 2003... Following years of declining sales, the Government has announced "the biggest overhaul of the National Lottery since its inception". On 3 July it issued the Licensing and Regulation decision document, proposing changes to the system which could...

Design for life: why is design still so under-valued in the P-O-P industry? And what measures can designers take to protect their intellectual property?(Industry Focus)
August 1, 2003... "Design in manufacturing is everything," says Nigel Griffiths, MP. "I visit manufacturers almost every week and see the differences it can make." When a politician makes an unequivocal statement, it's usually worth listening. And few would...

Fighting in the field: field marketing groups have to offer something outside their core services if they are to pitch successfully for new business.(Special Report)
August 1, 2003... It's time for field marketing groups to get nasty. As budgets tighten, the expectations of new businesses rise and brands and retailers seek more for their money. In the pitch process, this means that clients want field marketing contenders to...

Surviving the overseas rush.(Product-of-Purchase Advertising International)(Brief Article)
August 1, 2003... How can P-O-P companies and their clients responsibly manage the movement of some production overseas without destroying UK manufacturing? This is the big question faced by the industry as the quest continues for ever-lower manufacturing...

Just screen if you want to go faster.(Product News)
August 1, 2003... Shopkit Designs is to launch a free-standing low-level screen at the 100% Design exhibition in September. Available in a variety of heights, the product features an optional shelf and can be supplied with glass, wood or plastic panels. The...

Dump bin is wired for size.(Product News)(Brief Article)
August 1, 2003... Walker Brothers has released a range of adaptable wire dump bins. Costing from 9.99 [pounds sterling] each, they measure 440mm x 440mm x 550mm and are supplied in a range of plastic-coated colours or with zinc plating. The collapsible...

Lamps are a shining example.(Product News)(Brief Article)
August 1, 2003... GET has introduced its Luneta compact fluorescent downlighters. The single and twin-lamp models fit most common-sized ceiling recesses and use TC-T, electricity-saving, low-energy lamps. Available wattage options include 9W, 11W, 13W, 18W...

The bulb and the beautiful.(Product News)(Brief Article)
August 1, 2003... German company Baro has launched Batwing fixtures, named after a specially designed reflector that can illuminate opposite shelves up to 2.50m apart simultaneously. A web attachment in the light ensures customers in the aisle are not...

System is very understanding.(Product News)(Brief Article)
August 1, 2003... US company DemandTec, which makes price optimisation software, has opened a London office. The software plans, executes and measures merchandising strategies based on consumer demand. It helps achieve sales and profit targets by...

The Conran Shop.(Eye On Design)(Brief Article)
August 1, 2003... Here you are met with a very utilitarian, minimal cookshop, with clean, ordered displays for the no-nonsense chef of shopper. However, the merchandising system controls the product, and apart from one Italian-themed display with a...

Habitat.(Eye On Design)(Brief Article)
August 1, 2003... Logical but lacklustre presentation on central wooden tables does nothing to enliven this concept, which is looking tired compared with its US counterparts such as Crate & Barrel. The lack of signage and P-O-P material puts extra pressure on...

Richard Dare.(Eye On Design)(Brief Article)
August 1, 2003... Owner Lionel Vincent merchandises the store with passion and flair, changing displays almost daily and grouping products to show how they could work together. A picnic-themed tableau gives the window a seasonal feel. Every square inch is used...

Skandium.(Eye On Design)(Brief Article)
August 1, 2003... This Scandinavian designer haven is probably a favourite of those who love the Design Museum. Its retail principles, with the revival of design classics, are based on the practicality of the Modernist and Arts & Crafts movements. Skandium...

Gill Wing.(Eye On Design)(Brief Article)
August 1, 2003... This independent cookshop is a real bazaar, packed to the rafters with all manner of cooking paraphernalia, ranging from kitchen essentials to less basic items such as plastic fruit and leopard print tea cosies. The layout is haphazard so...