Incentive Today articles from September 2003

Incentive Today archives from September 2003

Tough times for agencies.(promotional marketing agencies, survey; United Kingdom)(Brief Article)
September 1, 2003... Excellent performances by promotional marketing agencies were conspicuous by their absence in 2002, according to the results of the Incentive Today/ISP Agency Survey (see analysis and league tables on pages 20-23). True, a handful of the...

Waving the flag for independence.(independent field marketing agencies, commentary)(Brief Article)(Editorial)
September 1, 2003... Alison Williams made some very valid points in her defence of independent field marketing agencies, and I agree with her logic that independent agencies are well placed to deliver quality and creativity over their network-owned counterparts....

A few comments on surveys.(marketing activity)(Brief Article)(Editorial)
September 1, 2003... Questions like "What percentage of your turnover relates to promotional marketing activity?" are becoming increasingly hard to answer. Is direct mail promotional marketing even if no "offer" is involved? What about advertorial or CRM? The line...

Diary.(Comment / Editor's note, letters & diary)
September 1, 2003... 7-10 September Autumn Fair Design-led gift show, targeting the pre-Christmas market Venue: NEC Birmingham Organiser: Trade Promotion Services Tel: 0845 051 2610 www.autumnfair.com 9-11 September National Incentive Show ...

The Disney Channel.(promotion, animated television series)(Brief Article)
September 1, 2003... The Disney Channel has launched a watch 'n' win promotion in conjunction with Iris as part of a programme of activity to push Ratz, a new animated series featuring two stowaway rats. Kids tuning in for the first week of the programme (8-12...

Flexibreaks.(marketing company, hotel accomodation directory)(Brief Article)
September 1, 2003... Flexibreaks - the leisure based marketing company - has released what it claims is the world's largest free hotel accommodation directory aimed at the travel promotions market. The directory allows end-users to stay for free at over 1400 hotels...

Cinram International.(expands digital video disks covermount operations; United Kingdom)(Brief Article)
September 1, 2003... Cinram International - an independent provider of pre-recorded multimedia products and services - has expanded its operations in the UK to include the production of promotional DVDs and DVD covermounts. The new DVD Centre, located in Ipswich,...

Bajax.(Banjax, children's television show licenses; United Kingdom)(Brief Article)
September 1, 2003... Banjax is appointing licensees for new production Gene-Fusion, a kids TV programme aimed at ages seven and up featuring martial arts monsters, tempestuous teens and turbo-charged transports based on the successful comic book produced by...

Giovanni Rana.(Italian pasta brand, marketing campaign with Haygarth; United Kingdom)(Brief Article)
September 1, 2003... Giovanni Rana, the Italian pasta brand, has appointed Haygarth to launch the range into the UK via a through-the-line campaign involving promotions, advertising and PR. Activity involves sampling with a specially designed Giovanni Rana Pastaria...

Co-operative Bank.(award for marketing; United Kingdom)(Brief Article)
September 1, 2003... Co-operative Bank has won the Business in the Community Award for Cause Related Marketing 2003, for its 'Customers Who Care' initiative, and specifically the 'Cluster Bombs: The Great Clear Up' initiative. The award was presented to the bank at...

Billington Cartmel.(launches new marketing subsidiary, Closer)(Brief Article)
September 1, 2003... Billington Cartmel has become the latest promotions agency to launch a brand expedence (or live marketing) subsidiary. Closer, as the new agency is called, is headed up by Karen Evans, and has an impressive list of launch clients including...

ISP enhances professionalism through individual membership programme.(Institute of Sales Promotion, United Kingdom)(Brief Article)
September 1, 2003... The Institute of Sales Promotion has adopted an individual membership programme, in a bid to boost the level of professionalism in the promotional marketing industry. Randle Stonier, chairman of the ISP, explains, "it is about providing...

Sainsbury's gives parents a break to boost sales.(J Sainsbury's PLC, promotional campaign)(Brief Article)
September 1, 2003... Sainsbury's aimed to attract families eager for new ways to keep their kids entertained this summer with a nationwide partnership promotion offering kids the chance to win money-can't-buy experiences. Activity through Dynamo launched in...

Pot Noodle sets out to tickle the tastebuds.(Unilever Bestfoods UK, marketing campaign for snack foods; Aroma Co.)(Brief Article)
September 1, 2003... UK shoppers were greeted by the scent of sizzling bacon on entering their local Asda supermarket during July and August, thanks to a campaign created by The Aroma Co on behalf of Unilever Bestfoods UK. Activity formed part of a 1.6m[pounds...

Lunn Poly and Capital spin the wheel to drive 2004 holiday bookings.(Capital Radio Group stations, travel retailer; marketing)(Brief Article)
September 1, 2003... Lunn Poly aimed to boost 2004 holiday sales in August with 'Wheel of Chance'; a UK-wide promotion through Capital Radio Group stations with a grand prize of a 10,000[pounds sterling] holiday. It was devised by Steam. The campaign ran...

DoH uses door hangers in latest 'Sex Lottery' initiative.(United Kingdom, Department of Health; holiday resorts)(Brief Article)
September 1, 2003... The Department of Health (DoH) is distributing 100,000 safe sex-themed door-hangers to hotels in popular holiday resorts as part of its 'Sex Lottery' campaign. The hangers will be placed on hotel room doors in August and September in...

Aztec promotes best of British.(VisitBritain, British tourist authority; Aztec Marketing promotion)(Brief Article)
September 1, 2003... VisitBritain (formerly the British Tourist Authority) has appointed Aztec Marketing after a six-way pitch to spearhead the recruitment of over 1000 special offers as part of a domestic and European campaign to boost UK tourism. Activity...

Imperial Leather.(Imperial Leather, Tequila Manchester; marketing campaign for shower gel)(Brief Article)
September 1, 2003... Imperial Leather has teamed up with Tequila Manchester to run a two month sampling campaign to promote its Foamburst shower gel range. A specially designed sampling vehicle featuring a giant shower is touring 40 high footfall venues in key UK...

SlimFast.(ID Marketing, to promote SlimFast meals and snack bars; United Kingdom)(Brief Article)
September 1, 2003... SlimFast has appointed ID to promote its meals and snack bars via a nationwide sampling campaign running at Tesoo and Sainsbury's stores. Activity will see the launch of 'The six times a day eating plan' fronted by brand ambassadors tasked with...

Buy & Fly.(Landround, strategic partnership with Carlson Marketing group; electronic points system)(Brief Article)
September 1, 2003... Buy & Fly operator, Landround, is to roll out an electronic points system in October through a new strategic partnership with Carlson Marketing Group. The electronic solution will enable clients and collectors to manage their activity on line...

Starbucks.(Starbucks Corp., national sampling campaign of Frappucine beverages; United Kingdom)(Brief Article)
September 1, 2003... Starbucks aims to encourage trial of its Frappuccine range of 11 ice-blended beverages with a national sampling campaign. Communicator is behind the activity and will distribute more than half a million samples from vehicles modelled to look...

Comfort Vaporesse.(team up with Capital Radio Group, radio broadcasting marketing; fragrances for clothing)(Brief Article)
September 1, 2003... Comfort Vaporesse teamed up with Capital Radio Group for a week in August in a bid to tap into the 750,000 housewives who tune into the FM Network (excluding 95.8 Capital FM) each morning. Listeners were invited to vote online for their five...

Yoplait Diary Crest.(marketing promotion, dairy industry; United Kingdom)(Brief Article)
September 1, 2003... Yoplait Diary Crest has launched a text-based promotion offering consumers the chance to win 'A Pair of Trainers for Life' in a bid to support its Yop brand. Activity is running on over four million bottles until December through Attention and...

Total.(Total S.A., scratch card promotion; 2004 Monte Carlo World Rally)(Brief Article)
September 1, 2003... Total is running a scratch card promotion offering customers the chance to win a trip to watch the 2004 Monte Carlo World Rally, building on the fuel retailers links with rallying. The promotion runs in conjunction with the Sunday Times from...

Carling rocks the drinks sector with monster on and off trade music promotion.(Carling Beer, United Kingdom)
September 1, 2003... Carling is building on its link with live music to run one of the biggest ever on and off trade promotions in the beer category. '25,000 gig tickets and 31 days to win' is a seven figure campaign, supported by comprehensive above-the-line...

Dogs, horses and free prize draws!(Gaming Bill, United Kingdom)(Brief Article)
September 1, 2003... The Government's Gaming Bill may well be included in the next Queen's Speech. Though mainly of interest to retired practitioners in Las Vegas, current practitioners who own a string of race horses or trade magazine hacks who frequent Catford...

Metro radio helps listeners keep their cool.(Metro Radio, marketing; United Kingdom)(Brief Article)
September 1, 2003... Listeners tuning into Metro Radio during July and August had the chance to win one of three Peugeot 206 convertibles via a text promotion launched in conjunction with Flytxt. 'Topless for summer' aimed to attract more listeners to the...

Holsten offers drinkers a football flutter.(beer promotion, United Kingdom)(Brief Article)
September 1, 2003... Holsten is giving away 1[pounds sterling] million worth of free bets in an autumn on-trade football promotion devised by Cognito. The campaign runs from September and is designed to coincide with the Euro 2004 qualifying matches for...

Masterfoods adopts monstrous tactics.("Chocollect" promotion, candy; United Kingdom)
September 1, 2003... Astrategic licensing agreement with UIP has enabled Masterfoods to give its on pack 'Chocollect' promotion a boost this summer. The manufacturer orchestrated a promotional tie-up with blockbuster movie Hulk to exploit the hype surrounding the...

Dog owners offered neutering at a snip.(National Canine Defence League, dog neutering campaign; United Kingdom)
September 1, 2003... The UK's largest dog welfare charity the NCDL (The National Canine Defence League)is preparing to launch the second stage of the biggest ever nationwide campaign to encourage dog owners to have their dogs neutered. Activity is part of a...

Mr Jack grants access to new musical talent.(Jack Daniel's, music-related promotional campaigns)(Brief Article)
September 1, 2003... Jack Daniel's joins a raft of brands launching music-related campaigns this summer with a promotion offering select customers the chance to win tickets to live gigs. 'Access all Areas' through Communicator is part of the brand's...

Which slams junk food promotions and advertising.(consumers' watchdog Which magazine, United Kingdom)
September 1, 2003... Consumers' watchdog Which magazine has criticised the use of promotions and advertising in marketing so-called junk food to children, claiming they are making parents' task of enforcing a healthy diet increasingly difficult. The magazine,...

Irn-Bru taps into summer music vibe.(Blue Chip Marketing, soft drink product)(Brief Article)
September 1, 2003... Irn-Bru teamed up with Manchester's Blue Chip Marketing this summer to build on its music heritage via a campaign targeting consumers and the trade with the opportunity to win tickets to a variety of UK music events. 'The Big Ticket' aimed...

Domestos takes a scientific approach to promotion.(Lever Faberge, marketing campaign)(Brief Article)
September 1, 2003... Lever Faberge teamed up with ID to launch an in-store campaign designed to raise awareness of its new Domestos Thickest Ever Bleach in a fun and entertaining way. Faced with the challenge of being unable to sample bleach in-store, ID has...

Tate and Snappy Snaps partner up to target photography fans.(Tate Modern, Snappy Snaps; photographic exhibition)(Brief Article)
September 1, 2003... Tate Modern joined forces with photo and digital specialists Snappy Snaps this summer to promote its first major photographic exhibition, 'Cruel and Tender'. Activity ran from July 14th to August 24th and offered customers purchasing film...

Mumm drives home its luxury heritage.(Allied Domecq's Mumm champagne brand, marketing campaign)(Brief Article)
September 1, 2003... Allied Domecq's Mumm champagne brand aims to attract new consumers by building awareness and emphasising its luxury positioning, with a campaign through 141. The promotion runs in a variety of retail outlets for four months from the end of...

Virgin hits the right notes.(Virgin Mobile festival, consumer personal narrative)
September 1, 2003... My biggest concern about the increasing number of music festivals that now seem to occupy every available open space and summer weekend, is a nagging fear that I might actually be too old to be going to them. After all, long gone are the...

Stateside motivation.(online incentive programs, U.S. and United Kingdom)(Brief Article)
September 1, 2003... The number of online incentive programs has doubled in the US year-on-year since 1996, according to the Online Incentive Council (OIC). Yet in the UK, you still have some way to go in catching up with your US cousins. In days gone by,...

Companies must act responsibly to motivate.(United Kingdom)(Brief Article)
September 1, 2003... New research has clearly identified a link between responsible business practice and staff motivation. The study of 1000 employees, conducted by Business in the Community (BITC) and sponsored by BUPA, found so-called "responsible practice" can...

William Hill kick starts the evoucher revolution.(on and offline voucher solution Smart Voucher, usage)(Brief Article)
September 1, 2003... The end of the road for paper gift vouchers may have come step closer in August, with the announcement that William Hill has become the first user of on and offline voucher solution Smart Voucher. Scott Thompson, CEO of Smart Voucher--who...

Sony aims to build profile amongst SME resellers.(brand awareness campaign, designed by Maritz)(Brief Article)
September 1, 2003... Sony is looking to raise brand awareness amongst 100 independent resellers through a channel programme designed by Maritz. Activity will also provide product training and offer incentives for sales, and will ultimately be rolled out across...

Leisure Vouchers.(new editions to redemption portfolio)(Brief Article)
September 1, 2003... Leisure Vouchers has announced the latest editions to its redemption portfolio, including Blackpool Pleasure Beach, the UK's most popular tourist attraction. The voucher issuer has also added Sea Life Centres in six UK cities, The Dungeons (in...

Sunshine.(effect on British workers, research)(Brief Article)
September 1, 2003... Sunshine helps British workers to achieve a better balance between work and their personal lives, according to new research from Youatwork, the employee benefits subsidiary of Royal & SunAlliance. Youatwork concludes that this is the result of...

Mobile phone network 02.(Practique Associates, incentives compensation management solution )(Brief Article)
September 1, 2003... Mobile phone network 02 is currently implementing the Inca incentives compensation management solution from Practique Associates, to manage retail commission processing for its specialist, general retail, dealer and distribution channels. The...

BI.
September 1, 2003... BI has received preferred supplier awards from two of its strategic partners: British Airways and Starwood Hotels. John Hooker, event director at BI, explains that the awards are a vindication of the success of its strategy of employing...

Barcelona.(favourite destination for international meetings and conferences; Barcelona, Spain)(Brief Article)
September 1, 2003... Barcelona remains the world's favourite destination for international meetings and conferences, according to new figures from ICCA (International Congress & Convention Association), whilst the USA remains the top-rated national location. The...

Capital Incentives.(adds Classic Car Club Birmingham to redemption partners list)(Brief Article)
September 1, 2003... Capital Incentives has added the Classic Car Club Birmingham to its list of redemption partners for its Capital Bonds voucher product. Capital Bonds can be used as full or part payment for hire of classic sports cars from a wide range,...

New event for Christmas party organisers.(Single Market Events, new Christmas parties exhibition; United Kingdom)(Brief Article)
September 1, 2003... Single Market Events is targeting City firms who organise multiple Christmas parties for staff and clients with a new exhibition called RSVP4Xmas. The show is to be held on September 29-30th at Old Billingsgate Market in the heart of the Square...

Entries requested for Motivation Awards 2004.(Incentive Today periodical)(Brief Article)
September 1, 2003... Incentive Today has issued a Call for Entries for The Motivation Awards for 2004, with an updated and enhanced list of categories for its third year. A total of 20 categories are being offered this year, aiming to better reflect the...

Britannic delivers IFA conversation-starter.(Britannic Retirement Solutions, incentive campaign for financial advisors)(Brief Article)
September 1, 2003... Britannic Retirement Solutions ran an incentive campaign for 14,000 independent financial advisors (the pensions company's sales channel) designed to encourage them to collect more and better quality data from prospective customers. It was...

Marriott takes to the West End stage.(Marriott Gift Vouchers, theatre and accommodation voucher product)(Brief Article)
September 1, 2003... Marriott Gift Vouchers has launched a "competitively priced" theatre and accommodation voucher product, designed to cash in the high profile success of West End shows such as Bombay Dreams, We Will Rock You and The Lion King. The 'Deluxe...

Is the arrival of multi-million pound/dollar prize campaigns good for the promotions sector?
September 1, 2003... This summer Pepsi (in the US) ran what it claims was the first ever on-pack billion dollar promotion, and--like most things in this industry--now that the precedent has been set, we may soon see similar campaigns in Europe. The promotion...

Medium sized agencies were top performers in 2002.(marketing agencies, survey; financial results, United Kingdom)
September 1, 2003... Promotional marketing agencies concentrated on getting meaner and leaner in the last financial year, according to the 2003 Incentive Today agency survey, conducted in association with the ISP. Those agencies that responded to the survey...

Meteorite reaches for the stars.(Meteorite, promotiona marketing firm)
September 1, 2003... It may not be the swaggering heart of adland, but leafy Putney in West London is home to a promotional marketing success story. Meteorite was the star performer of the Incentive Today/ISP Promotional Marketing Agency Survey, registering...

Agencies remain optimistic despite downturn.(marketing agencies, survey; United Kingdom)
September 1, 2003... The current downturn in marketing spend is far and away the biggest issue facing promotional marketing agencies, according to the Incentive Today/ISP Promotional Marketing Agency Survey. Forty eight percent of respondents highlighted...

Fastest growers.(marketing agencies, profits; United Kingdom)
September 1, 2003... Whilst Meteorite, Liquid and Liqorice topped the list of star performers, they were not the only agencies to put in a good performance in this period. SMP registered a 50 percent increase in gross profit and 49 percent in turnover in 2002,...

Promoting in the public good: the Government's use, or abuse, of spin may not have done the reputation of marketing and promotions any favours, but outside the spotlight the public sector is making good use of the medium to educate, inform and reassure, as Catherine Chetwynd discovers.(United Kingdom)
September 1, 2003... To the man or woman on the street, promotions are tempting offers in supermarkets and newspapers. But public sector promotions--surely not? Well, yes, actually. Public sector promotional activity is widespread, varied and in some cases,...

Better safe than sorry: the combination of a maligned economy, global terrorism and SARS makes for a pretty insidious package, and one that has made life for the incentive travel trade challenging to say the least. Jo Ellsworth considers the impact of these events on the industry and how practitioners are coping with the after-effects.(United Kingdom)
September 1, 2003... Bad things come in threes--or at least that's what old English folklore would have us believe, And against a backdrop of recent global events, anyone working in the incentive travel sector would be inclined to agree, albeit reluctantly. ...

Guilded performance for Toyota: Toyota contracted Maritz to reposition its guild motivation programme to drive excellence as well as sales. The agency's solution leveraged an innovative approach to communication to change participants' perspectives and improve performance.
September 1, 2003... In 2002 Maritz began working with Toyota GB to reposition the Toyota Guild, which had initially started life in 1995. Originally the Toyota Guild had focused on driving sales volume throughout the manufacturer's dealer network, however the...

The merits of merchandise: the inherent tangibility of merchandise presents buyers in the motivation sector with a range of challenges, from stock control issues to logistics and delivery. But, ironically, it also puts goods on an even keel with other popular forms of reward.
September 1, 2003... The use of merchandise in a motivational campaign brings with it any number of issues to resolve. First there is the question of sourcing and despatch. Second, rarely do tangible goods have a perceived value, unlike vouchers or experiences. And...

Integrated motivation.(companies, marketing; United Kingdom)(Brief Article)
September 1, 2003... How many companies are maximising the value of their promotional [pounds sterling]? Not enough. See if you recognise this scenario. The HR department devotes time and resources developing company values and supports these by creating a...

Experience profile drive time.(Johnny Herbert Rockingham Experience, car racing)
September 1, 2003... Supplier: The Johnny Herbert Rockingham Experience (JHRE) Activity: 'The Thunderdome Challenge' - presented as the ultimate in high-octane excitement, encompassing eleven activities guaranteed to gel pulses racing Location: Rockingham...

If it ain't broke ...: the National Incentives Show is looking forward to another good year, having shed its disaster-phone reputation with a strong performance in 2002. Organiser Reed Exhibitions has stuck with last year's successful format, and is hoping for a repeat performance.(United Kingdom)
September 1, 2003... As exhibitions go, the National Incentives Show has always been memorable. But prior to last year, this was for the wrong reasons: the catalogue of disasters to have coincided with the show in previous years included September 11th and the...

Time well spent: the organisers of NIS claim this year's show will be the largest in its history, with an estimated 200 exhibitors representing every facet of the incentive industry. Jo Ellsworth presents a cross-section of the products, services and promotions on offer.(National Incentive Show, United Kingdom)
September 1, 2003... Visitors to this year's National Incentive Show (NIS) could walk away with more than they bargained for, thanks in part to a host of traffic-driving exhibitor promotions. In addition to gathering a wealth of ideas for their next campaign,...

Tis' the season to give generously: Christmas is an annual, and a perennial problem for buyers of business gifts and incentives. To try and make some sense of it all, Incentive Today (IT) interviewed Ian Allchild (IA) vice chairman of the British Promotional Merchandise Association (BPMA) for his thoughts about the custom of seasonal giving.(Interview)
September 1, 2003... IT: Why give business gifts at all at Christmas? IA: They're widely accepted as a thank you for business over the year. Christmas is a time for giving gifts and so you can do so without worrying about how such a gift might be perceived. ...

Boxing clever: modern containers, different themes and new consumables have transformed hampers from what may once have been a worthy but dull gift into a triumph of tastebud temptation.
September 1, 2003... Hampers are traditional at Christmas. Everyone eats, drinks and entertains more at this time of year, so gifts of good quality food and wine from specialist producers are particularly welcome and can suit all budgets. Claire Skinner of Spicers...

Getting in the Christmas spirit: flexible enough to suit any budget and acceptable to everyone, a favourite tipple is guaranteed to fill the recipient with festive cheer. Sara Goodwins investigates.(wines and spirits, gift market)
September 1, 2003... The gift market in wines and spirits is worth billions of pounds and is growing So at least is the opinion of the various suppliers. Statistical analysis by Nielson suggests that wine is now a popular choice among a wide range of people but...

Sugar-coated Christmas: confectionery suppliers offer an array of economic and stylish gifts which everyone loves, but which they're unlikely to buy for themselves, says Sara Goodwins. What could be better?
September 1, 2003... Confectionery is a great leveller. Everyone from the temp to the MD enjoys a box of chocolates or tin of mixed sweets. Confectionery gifts are made for sharing--ideal if you want to get your name appreciated by more than the recipient. Always...

Objects of desire: standards of luxury differ according to whom you ask, but the hallmarks of quality, individuality, presentation or sheer ingenuity have universal appeal.
September 1, 2003... Many of us can identify individuals who have helped us, been positive in a difficult situation, or simply been good to work with. Giving something special at Christmas is an excellent way of expressing gratitude or appreciation. Luxury...

An open and shut case.(Showcase)
September 1, 2003... Incentive Today's product showcase is often awash with the latest hot inventions from the exciting world of writing instruments. The anti-bacterial pen, recordable pen, mobile sensor pen and even the massage pen have all made an appearance On...

High flyer.(Showcase)
September 1, 2003... Oh, the life of a jet-setting executive is such a chore. Flying first class from one country to another, living out of a Louis Vuitton and 'making do' with five star room service. Well, if this is one demographic you're eager to tap into, or...

Edible answers.(Showcase)
September 1, 2003... How to reach your customers in a new and exciting way is, of course, the perennial question facing companies the world over. Well, as Confucious would have probably said, why not try a fortune cookie?! It couldn't be simpler; pen your message,...

Chill-out.(Showcase)
September 1, 2003... Hard rock and speed garage aside, most genres of music offer therapeutic qualities capable of soothing the soul and calming the mind. But the new 'Lifestyle, Mind, Body and Spirit and Wellbeing' CDs and tapes are guaranteed to put even the most...

Love thy dog.(Showcase)
September 1, 2003... According to statistics, about 25 percent of UK households have a four-legged friend of the canine variety. If your target falls into this category, you could consider appealing to their dog-loving sensibilities to get your message across. One...

All the fun of the fair.(Showcase)
September 1, 2003... Apparently there's a child lurking in all of us--scary thought--but bringing him/her out through promotional activity or via a business gift could create fun connotations for a brand, something which wouldn't hurt a few of the stuffier ones...

Kitsch corner.(Stylophone musical instrument, marketing)
September 1, 2003... We've had the roamer phone, the car phone (making guest appearances at breakers yards and weight lifters clubs) the mobile phone and the video phone. But there was another phone we should remember that preceeded all these. OK, you couldn't dial...

Party trickster.(Dialogue advertising agency, annual conference; United Kingdom)(Brief Article)
September 1, 2003... Apparently, a good time was had by all and sundry at Dialogue's annual summer conference this year. The event took place at Brenscombe Outdoor Activity Centre, near Corfe Castle in Dorset with the aim, allegedly, of encouraging team...

Live the dream.(magazine journalist)(Brief Article)
September 1, 2003... Backside hopes readers give the Incentive Today editorial team a big pat on the back for achieving a long-held ambition. At the start of their careers, most journalists have ambitions to write about music, sport, fashion or current affairs,...

Q&A.(interview of Mercier Gray executive, Rob Gray)(Brief Article)
September 1, 2003... What is your favourite promotion? Ribena's Harry the Lime. In my view, this was the last genuinely new mechanism in sales promotion. What was your greatest mistake? On the client side, running a holiday promotion where we didn't...