Incentive Today articles from November 2004

Incentive Today archives from November 2004

Increasing pressure for creative travel incentives.(Editor's Note)(Brief Article)
November 1, 2004... Travel is one of the longest-established and most common of incentives, both in promotional marketing and motivating staff or third parties. In this issue of Incentive Today, you'll find holidays being used as a prize to drive sales of fruit...

Fulfilment is vital for upholding good name of travel promotions.(Letter of the month)(Letter to the Editor)
November 1, 2004... I have been delighted of late to note a significant number of new travel promotions breaking within the pages of our industry magazines. This is a clear indication that, despite international events, travel is as popular as ever with consumers....

Compers tell of horror stories of non-compliance.(Comment)(PromoVeritas)(Brief Article)
November 1, 2004... PromoVeritas recently spoke at a compers' conference, attended by over 600 people. Their horror stories included competitions closing on September 31, tie-breakers to be "completed in more than 15 words", and prize draws stating that they would...

IPC Ignite.(Brief Article)
November 1, 2004... IPC Ignite offered 35,000 [pounds sterling] of prizes to promote its lads' magazine, Nuts, in a month-long campaign implemented by SP Partnerships. The Freebie Heaven competitions ran in the weekly title throughout October, with one reader...

Sony UK.(Brief Article)
November 1, 2004... Sony UK is giving away "experiences" to shoppers who buy four of its hi-fi models in November and December to drive sales in the run-up to Christmas. The six gifts have been put together by Lifestyle Incentives and include white water rafting,...

Merloni Elettrodomestici UK.(Brief Article)
November 1, 2004... Merloni Elettrodomestici UK has launched a new trade loyalty incentive programme to reward specialist kitchen retailers who sell its range of built-in appliances. The Real Deal scheme, which is being carried out by full-service marketing agency...

Interbrew UK.(Brief Article)
November 1, 2004... Interbrew UK has launched a cause-related marketing campaign in 1,000 pubs nationwide promising to give 4p to local charities for every pints of Castlemaine XXXX that is sold. The Community Spirit promotion is supported by point-of-sale...

WKD.
November 1, 2004... WKD, the premium-packaged spirit, ran radio promotions, online games and other marketing activity to mark its support of National Kebab Week from October 4 to 10. Later in the month, a National Kebab Tour visited 10 towns and cities in the UK...

Trinity Mirror.(Brief Article)
November 1, 2004... Trinity Mirror is running a book promotion in its midlands titles, the Birmingham Evening Mail and Coventry Evening Telegraph, to position the newspapers as a Great Family Read. The multi-media activity, created by WARL Change Behaviour,...

Otto UK.(Brief Article)
November 1, 2004... Otto UK, the home shopping group, is offering discounts, free prize draws and other incentives to encourage existing customers of its Grattan, Freemans, Look Again and Montage portfolio to buy online. The campaign has been devised by...

Ministers urged to ban 'dodgy' competitions.(News)(Trading Standards Institute )(Brief Article)
November 1, 2004... Ministers are being urged to introduce legislation that restricts the amount of money that consumers have to pay up front to win a prize. The Trading Standards Institute (TSI) said the move would help to combat the rising tide of "dodgy...

Grolsch builds on music link.(News)(Brief Article)
November 1, 2004... Grolsch is building on the success of its summer season of live music events with an on-pack offer of a free branded CD holder. The gift, which holds up to 12 discs and has a metal-look cover embossed with the Grolsch logo, is available to...

Burger King swims with the fishes.(News)(Brief Article)
November 1, 2004... Burger King has linked up with blockbuster movie Shark Tale! to offer a range of licensed premiums and incentives. One of six toys, based on characters in the DreamWorks animated film, is being given away with every Kids Meal until November...

French meal deal in cheese promotion.(News)(La Rustique camembert)(Brief Article)
November 1, 2004... One of France's largest cheese producers is offering two-for-one meals in French restaurants in an on-pack offer to promote its La Rustique camembert. The campaign, devised and administered by MKM Marketing and Promotions, is running on...

Shoppers prefer BOGOF over 'complex' promotions, says Mintel.(News)(Brief Article)
November 1, 2004... Simple price deals, such as "buy one get one free", are more of an incentive for shoppers than loyalty schemes and more complicated promotions, according to new research from Mintel. Three-quarters of consumers said they were prompted to...

Britvic adds impetus to Robinsons campaign.(News)(Brief Article)
November 1, 2004... Britvic Soft Drinks ended the 2.5m [pounds sterling] Autumn Fun campaign for its squash, Robinsons, this month with experiential marketing events at bonfire parties. Brand experience agency Impetus ran the family-oriented activity at...

Noddy supports CRM campaign.(News)(Brief Article)
November 1, 2004... The Arthritis Research Campaign (Arc) is bringing on board retailers to support a new fund-raising campaign fronted by the children's character, Noddy. The appeal, due for launch in spring 2005, aims to highlight childhood arthritis and...

Johnson & Johnson eyes up link with opticians.(News)(Brief Article)
November 1, 2004... Johnson & Johnson Vision Care is offering the top prize of a holiday anywhere in the world as part of a joint promotion with opticians Dollond & Aitchison (D&A). The campaign, devised by creative marketing agency Head to Head, is using...

Memorex has launched a promotion in all Staples stores offering customers the chance to win a Mini One.(Brief Article)
November 1, 2004... Memorex has launched a promotion in all Staples stores offering customers the chance to win a Mini One. They are invited to guess how many recordable CDs can be held in the boot of one of the cars. The eight nearest guesses will take part in a...

Unilever Bestfoods is running a draw for a Piaggio scooter to support a sampling campaign for Rustico, the premium range of its Bertolli pasta sauces.(News)(Brief Article)
November 1, 2004... Unilever Bestfoods is running a draw for a Piaggio scooter to support a sampling campaign for Rustico, the premium range of its Bertolli pasta sauces. The campaign in London railway stations has been devised by Chemistry Communications,...

Triangle, the promotional marketing agency, is set to move out of its central London base to the West Kensington offices of Publicis Groupe, which acquired the business three years ago.(News)(Brief Article)
November 1, 2004... Triangle, the promotional marketing agency, is set to move out of its central London base to the West Kensington offices of Publicis Groupe, which acquired the business three years ago. It will be aligned with the Leo Burnett Group family of...

Honda is giving away personalised "tree kits" to customers who buy a new car at participating dealerships to highlight the manufacturer's environmental projects.(News)(Brief Article)
November 1, 2004... Honda is giving away personalised "tree kits" to customers who buy a new car at participating dealerships to highlight the manufacturer's environmental projects. The incentive has been put together by retail media specialist Bezier and features...

Emap Digital.(News)(Brief Article)
November 1, 2004... Emap Digital is running the first online promotion for Emap's Bliss magazine for teenage girls through its web-based arm, www.blissmag.co.uk, promoting and selling its own branded T-shirts. The clothes have been designed and produced by Just...

Magic 105.4FM.(News)(Brief Article)
November 1, 2004... Magic 105.4FM, the radio station, has been offering a daily prize of 1,000 [pounds sterling] as part of a campaign, devised by agency Angel, aimed at encouraging women aged 25 to 44 to listen for longer, particularly those in the workplace....

Neil Barnes Commercial Marketing Consultancy.(Brief Article)
November 1, 2004... Neil Barnes Commercial Marketing Consultancy is changing its name to Enable (Marketing & Promotions). It will give it more flexibility in its operations as it expands in the future, said managing director Neil Barnes.

Takethefamily.com.(News)(Brief Article)
November 1, 2004... Takethefamily.com, the family travel website, is giving 1 [pounds sterling] from every holiday sold online to the Family Holiday Association, which helps families in need to take a break.

Product launches and competition boost promotions.(News)
November 1, 2004... New product launches and intense competition contributed to an upturn in sales promotion this summer, according to new research. Promoters' budgets were revised upwards between July and September, particularly in consumer durables, FMCG,...

Nando's gets saucy with exotic nights-in.(News)(Brief Article)
November 1, 2004... Nando's has launched an on-pack and direct mail promotion for its cooking sauce range because consumers are more aware of it as a restaurant brand. The Exotic Nights In campaign, devised by Pistol Marketing, encourages consumers to...

Razor competition turns to horror.(New media file)(Brief Article)
November 1, 2004... On entering my web mail, my eye was drawn to a black box that appeared. You don't see black used much these days on the web, especially in banner ads, so I was interested to see what came next. Then... an image of a half-naked Beckham faded...

Free flights hit turbulence.(News)(Brief Article)
November 1, 2004... Free flights offers for BT Broadband and E&J Gallo wine have come under the spotlight after a small number of complaints about delays in receiving travel vouchers. Rise Travel, part of MKM Marketing and Promotions, was featured on BBC1's...

Experiential campaign 'gives face' to direct bank.(News)(Brief Article)
November 1, 2004... Direct bank ING Direct offered free rickshaw rides as part of an integrated through-the-line campaign in Cardiff to promote its "no catches" tagline. Live brand experience agency ID implemented the activity last month with the key...

Online points scheme drives up DVD sales.(News)(Brief Article)
November 1, 2004... Video and DVD rental business Home Entertainment Corporation aims to drive up sales by offering customers a chance to earn points through a link-up with online rewards scheme Ipoints. Users of its Home Choices and Choices Direct websites...

Game switches to instant redemption for rewards.(News)(Brief Article)
November 1, 2004... Users of Game's reward card will now be able to instantly redeem the points they have earned rather than wait for vouchers to be mailed to them. The retailer is making the incentive available through the till systems in all 390 of its...

Del Monte squeezes out more sales.(Promotion of the month)
November 1, 2004... Del Monte Beverages is running high-profile marketing campaigns to support extensions to its range of fruit juices. It is headlined by a major on-pack instant-win promotion for its World Fruits brand, developed by Billington Cartmell's...

Regulation: does it work?(ISP perspective: the latest views from the institute of sales promotion.)(Brief Article)
November 1, 2004... This month sees the launch of the one-stop shop for advertising complaints. New complaints about broadcast and non-broadcast advertisements will all be actioned through the Advertising Standards Authority (ASA). This sensible and efficient...

New agency aims to give clients 'Biglove'.(News)(Brief Article)
November 1, 2004... Leading figures in the marketing communications and motivation sector have teamed up with the launch of a new agency, Biglove. It is headed by managing director Steev Glover, who was formerly head of multimedia and account director at...

Racing car prize for shaver launch.(News)(Brief Article)
November 1, 2004... Braun offered shoppers the chance to win a driving experience in a Ferrari to support the launch of its new Flex XP II electric razor. The promotion, developed by below-the-line specialist Catalyst, was run in 200 Boots stores last month...

High scores for ISP candidates.(News)(Brief Article)
November 1, 2004... Nearly two-thirds of candidates taking this year's ISP Diploma in promotional marketing achieved a credit or a distinction. Professionals from agencies and brand owners picked up their qualifications at the graduation ceremony at the House of...

Win a holiday to Majorca with Protravel.(Reader promotion)(Brief Article)
November 1, 2004... As part of its birthday celebrations to mark 21 years of supplying travel and leisure promotions to the marketing industry, Protravel has teamed up with Incentive Today to offer readers the chance to win a fabulous holiday to Majorca. The...

New chapter for free books scheme.(News)(Brief Article)
November 1, 2004... Campaigners working to boost reading are this month celebrating the handing out of the four-millionth free book to babies as they launch an extension to the scheme. Bookstart provides parents with a bag, containing free books, an invitation to...

Wrapping up the spirits sector.(Opinion)
November 1, 2004... Packaging is increasingly important: shrinking budgets and the proliferation of TV channels, contrasted with the fact that consumers are spending less time in front of the TV and more time away from the home, mean that advertisers have to took...

Events.(News)(Calendar)
November 1, 2004... November 16 Developments in endorsement and labelling London Organised by Business in the Community 020 7566 8696 www.crm.org.uk November 16 Mobile Marketing Showcase London Organised by DMA 020 7291 3300 www.dma.org.uk...

UK reward and recognition firm bought by US group.(Motivation)(Brief Article)
November 1, 2004... LongService.com, a leading supplier of reward and recognition services, has been taken over by an expanding North American company. Michael C Fina Worldwide has acquired the Berkshire-based company to enable it to create and run global...

Revamp prepares Cottrills for motivation.(Motivation)(Brief Article)
November 1, 2004... Cottrills, the long-service awards specialist, is preparing to launch new motivation solutions after restructuring its marketing team. Its general manager for marketing, Martin Cooper, has been appointed head of marketing after working at...

Praise from boss 'the best motivator'.(Motivation)(Brief Article)
November 1, 2004... Nearly three-quarters of employees say that receiving regular feedback and praise from their boss motivates them more than anything else. The poll carried out for the Department for Trade and Industry also found that 70 per cent of people...

Ice work if you can get it.(Motivation)(Brief Article)
November 1, 2004... Employers are being urged to send their staff off to the ice floes of the Arctic as part of motivational, team-building and recognition programmes. Penguins Events has teamed up with explorer Jim McNeill to launch a range of training...

Most vouchers still bought for sales staff, says report.(Motivation)
November 1, 2004... Sales departments remain the biggest users of employee motivation products, according to new research from the Voucher Association. It showed that 69 per cent of companies buy vouchers for their sales departments, while only 49 per cent use...

Idealogical to launch pilot for new product.(Motivation)(Brief Article)
November 1, 2004... Motivation specialist Idealogical plans to test a new off-the-shelf recognition product that gives employees a simple way to say thank you to each other. It is looking for organisations with between 50 to 200 employees to pilot the scheme,...

John Lewis launches corporate division.(Motivation)(Brief Article)
November 1, 2004... Department store group John Lewis has launched a new corporate sales division after boosting its range of incentives to include wine and hampers. It is offering bulk discounts on the new products, which include 22 hampers, priced from 29...

Promotions company targets motivation.(Motivation)(Brief Article)
November 1, 2004... A leading promotions agency has launched a new division to provide vouchers, travel, gifts and experiences for the motivation sector. Lifestyle Incentives has launched Lifestyle Rewards to offer both short-term and long-term reward...

Motivation trade show set for next year.(Motivation)(Brief Article)
November 1, 2004... The organisers of the first Total Motivation Show are to hold the event again next year after receiving positive feedback from exhibitors. It is to be held on September 20 and 21, at Olympia 2, London, aiming to bring together leading...

Zoos, resorts and restaurants boost voucher product.(Motivation)(Brief Article)
November 1, 2004... Leisure Vouchers is continuing to expand its range of redemption partners with seven new link-ups with zoos, family resorts, restaurants and attractions. The supplier, part of leisure group Whitbread, has added more of its owner's national...

Qualification for reward managers.(Motivation)(Brief Article)
November 1, 2004... Anew qualification is being launched for reward managers to update their skills, learn about latest developments and make a real impact on their company's performance. The Chartered Institute of Personnel and Development (CIPD) has created...

Sell-off option for High Street Gift Voucher.(Motivation)(Brief Article)
November 1, 2004... Park Group, which owns High Street Gift Voucher and Love2Travel vouchers, may be sold after its chairman announced he was reviewing his majority stake in the company. Peter Johnson is considering whether to sell all or part of his 74 per...

Bringing a personal touch to retail therapy.(Experience profile)
November 1, 2004... Activity: Personal shopping experience Supplier: House of Fraser I hate shopping--weaving through crowds of rampaging bargain-hunters, standing in long queues waiting to pay, spending ages looking for something that actually fits and...

Touch and play.(People)(Toucan Sales Promotion)
November 1, 2004... There aren't many marketing agencies who owe their name to the language of the Tupi tribes of the Amazonian basin, but Gary Rapps and Mike Benns are happy for Toucan to be a bit distinctive. This month, they launched a new look, structure and...

Idealogical.(Moves)(appointment)(Brief Article)
November 1, 2004... Motivation agency Idealogical has appointed Matthew Rouse, pictured, to work with managing director Fiona Heap in developing business opportunities. He was previously at the Grass Roots Group for five-and-a-half years as a project manager then...

Geronimo.(Moves)(appointment)(Brief Article)
November 1, 2004... Becky McOwen-Wilson has joined integrated agency Geronimo as head of art. She was previously at promotional marketing agency his where she was creative group head, working on the Department of Health, Puma and Jameson's whiskey. Prior to that,...

Logistix.(Moves)(Brief Article)
November 1, 2004... Family marketing agency Logistix has appointed Olivia Abel as new business director and Josephine Savory as a senior account manager. Abel joins from The Marketing Store (TMS) where she was account director on campaigns including the...

Moonfish.(Moves)(Brief Article)
November 1, 2004... Digital agency Moonfish is supporting growth with a new business development manager, Matthew Cooper. He was previously with multi-channel specialist Zendor, where he won new business with Porsche and Microsoft. Moonfish has also appointed Anna...

LoewyBe.(Moves)(Brief Article)
November 1, 2004... Andrew Mitchell, pictured, has joined experiential and field marketing agency LoewyBe as business development director. He has previously been sales director for sponsorship consultancy Premiere and show director for the BBC Good Food Show.

Communicator.(Moves)(Brief Article)
November 1, 2004... Sales promotion and direct marketing agency Communicator has appointed three new staff after a number of new project wins. Ben Lock joins as senior account executive from Bray Leino, Alex Palmer is a new account executive and Paul Edwards,...

141.(Moves)(141 Communications)(Brief Article)
November 1, 2004... Integrated agency 141 has brought in Neil Cow-an, the founder and managing director of direct marketing agency Adventus, as UK business development director. More recently, he has been at KIP and Brann and worked with other agencies on a...

Survival of the fittest: in the race to make the UK healthier, health clubs and spas are coaxing new members and guests with a variety of promotional tools.(Health & fitness)
November 1, 2004... As a nation, we are told, we have problems with obesity and heart disease that outstrip most of our European neighbours, so it is no surprise that health, diet and well-being are on the media agenda. But, even with the clubs, gyms and spas to...

High risk management: ever-tightening budgets and accountability mean that managing the risk is becoming very much part of the promotional marketing game.(Risk management)
November 1, 2004... It is over 10 years since the Hoover free flights promotion entered the annals of commercial history as the UK's worst promotional marketing disaster. However, one good thing emerged from the fiasco. Most companies now understand that the...

Carlsberg-Tetley.(Risk management)(Brief Article)
November 1, 2004... During the last football World Cup, Carlsberg-Tetley achieved a 20 per cent increase in sales of Carlsberg lager during a promotion to motivate consumers to switch brands. Working with Pims-SCA, marketing agency Billington Cartmell devised...

SCA Hygiene.(Risk management)(Brief Article)
November 1, 2004... The offer of a free cinema ticket lies at the heart of a promotion for SCA Hygiene Products' Velvet toilet tissue, which began in the summer and runs until the end of the year. Consumers buying a nine-pack can immediately redeem the free...

New FSA rules.(Risk management)(Financial Services Authority)(Brief Article)
November 1, 2004... Sales promotion agencies and other marketers will soon face the threat of heavy fines if they discuss risk management with their clients. In January, the Financial Services Authority (FSA) is introducing new regulations that will restrict how...

Mullerlight.(Risk management)(Brief Article)
November 1, 2004... The current promotion for Muller Dairy UK's Mullerlight 200g yogurt and Mullerlight drinks, linked to the new movie Bridget Jones: The Edge of Reason, has been made possible through over-redemption insurance from 2.5 per cent to 100 per cent....

Train of events: events are a key part of many motivation programmes but they can be a waste of money if they do not have clear object is or fit into an overall strategy. Catherine Chetwynd looks at the pros and cons of conferences, functions and hospitality.(Events)
November 1, 2004... Every element of a motivation programme has to be carefully thought out, from its relationship to company culture to matching it to the age and attitude of the audience. This may not sound like rocket science but it is surprising how the...

ChevronTexaco: European authorised distributor's conference: 13th-17th October 2002.(Capital World Travel)(Brief Article)
November 1, 2004... ChevronTexaco worked with Capital World Travel to devise an event to communicate the implications of its merger to its network of 131 authorised distributors across the UK and the rest of Europe. The key objective was to encourage integration...

Standard life direct.(Events)(Brief Article)
November 1, 2004... A series of events were at the heart of a motivation programme developed by Simetri Communications to communicate culture change to staff within Standard Life Direct. They included an away day for a small number of senior managers, a full event...

Five top tips.(Events)(Brief Article)
November 1, 2004... Chris Hughes describes himself as an expert in maximising the potential of people through presentations, seminars and coaching, working with a range of audiences from billion-pound companies to young offenders. He offers top tips on using...

Sony.(Events)(Sony Computer Entertainment Europe)(Brief Article)
November 1, 2004... Sony Computer Entertainment Europe wanted to bring together all its development staff for a conference designed to set the agenda for the company over the next decade. The Grass Roots Group organised a two-day event targeted at an audience...

Coca-Cola.(Events)(Coca-Cola Enterprises Inc.)(Brief Article)
November 1, 2004... Coca-Cola Enterprises (CCE) held its quarterly Celebrate Success event for executives from the company's marketing team to share best practice and celebrate personal and team successes. Coca-Cola has taken over from Nationwide as sponsor of...

Driving business at car dealers: Peugeot and Citroen Financial Services have boosted sales and awareness of its services in car dealerships.(Case study)
November 1, 2004... The finance arms of car giants Peugeot and Citroen wanted to work more closely with staff within their 650 dealer partners across the UK to drive sales of their products. It opted for a reward and recognition programme that would target the...

New approaches to motivation: TLC Marketing, the consumer promotion specialist, has entered the motivation market to use its expertise, product portfolio and network of suppliers to offer a range of travel, leisure and lifestyle rewards. Sean Langley, director of TLC Motivation, gives a newcomer's perspective on staff and third-party motivation.(Opinion)
November 1, 2004... TLC looked long and hard at the motivation sector before deciding to jump in with both feet and launch TLC Motivation. As an outsider looking in, it appeared that the industry was made up of many established elements. What was most...

Picture perfect: digital cameras may be snapping up all the business in the incentives sector, but single-use, Polaroid and even the trusty old 35mm camera still have their place. Ben McFarland puts us in the picture.(Cameras)
November 1, 2004... You no longer have to be David Bailey, or even know who he is, to take a decent photo. Thanks, by and large, to a digital revolution in the market, cameras have been propelled to the top of the incentive buyer's wish list. Pretty much any...

Flights of fancy: Robert Louis Stevenson may have said that 'to travel hopefully is a better thing than to arrive' but providers of travel incentives make sure that the experience of holidaying in foreign climes matches the anticipation.(Travel incentives)
November 1, 2004... Despite airlines offering low-cost fares and consumers having higher disposable income, people still get excited by the prospect of going abroad. Match the destination to the aspirations of potential recipients and you are on to a winner every...

Holiday makers: as Protravel celebrates its 21st birthday, managing director Will Redfern, left, gives Mark Ludmon snapshot of the world of travel incentives.(Travel incentives)
November 1, 2004... Protravel has been faced with some unusual and challenging briefs in its 21 years supplying travel solutions for promotional and motivation programmes. But managing director Will Redfern doesn't have to think too hard before naming the...

Personal attachments.(Product Showcase)
November 1, 2004... The Watermate is a new arrival in the UK market, a personal drink carrier that attaches to a bag, back pack or belt loop and holds most plastic bottles from 500ml to two litres. The product, which has space for corporate branding and messages,...

A next small thing.(Product Showcase)
November 1, 2004... Radio-controlled Mini Coopers, pictured, and a build-your-own Audi TT are among gifts targeted at the corporate market by Next Business to Business this Christmas. Its selection of gadgets and gizmos also includes bottle Optics for the home...

Rising to the challenge.(Product Showcase)(Senator)(Brief Article)
November 1, 2004... A new pen, the Challenger Icy, with a translucent design has been launched as part of a new range from Senator Pens. It is available in nine translucent colours, with an area for corporate branding. The rest of the "family" are the Challenger...

Gift of wine.(Product Showcase)(Everards)(Brief Article)
November 1, 2004... Leicestershire brewer Everards has launched a new venture to supply wine gifts, including champagne, for rewarding staff and customers. Collections of different wines are available in wooden packaging and can include personalised gift cards....