Incentive Today articles from June 2005

Incentive Today archives from June 2005

Vouchers and incentives can deliver business improvement.(Brief Article)(Editorial)
June 1, 2005... There are a few cynics who scoff at the value of vouchers or prizes in motivating consumers, customers or staff. Some believe nothing works better for employees than a big fat cash bonus, while others feel that workers should be motivated...

'Loyalty' is not just about shoving more products at customers.(Letter of the month)(Letter to the Editor)
June 1, 2005... I think that maybe marketers are making the wrong demands of a loyalty programme ("Loyal retainers", Incentive Today, May 2005). We need to get beyond the undoubted misnomer of "loyalty" in order to see that we are dealing with three potential...

Shelter: thank you for prize draw donations.(Opinion)(Letter to the Editor)
June 1, 2005... I am writing to thank the guests at Incentive Today's Motivation Awards for their generous donation of 1,460 [pounds sterling]. Last year, 100,000 children in England were officially homeless, and many children will this year too suffer...

New leisure voucher is not the Leisure Voucher.(Opinion)(Letter to the Editor)
June 1, 2005... Your May issue highlighted the launch of The Park Group's "new leisure voucher", which we believe could have led to confusion within the industry. I would like to make it clear that this voucher is in no way connected with Leisure Vouchers or...

Odeon.(cinema chains marketing)(Brief Article)
June 1, 2005... Odeon, the cinema chain, is giving away special-edition Star Wars film posters to people who buy tickets to see Star Wars Episode III: Revenge of the Sith, which was released last month. Fans receive a collector wallet when they present their...

Ashgrove Kitchens.(marketing through John Lewis Corporate)(Brief Article)
June 1, 2005... Ashgrove Kitchens, the furniture manufacturer, is offering a 100 [pounds sterling] John Lewis voucher to people who recommend its kitchens, bedrooms and home studies to friends and family who go on to place an order. Through John Lewis...

TNT.(marketing its services)(Brief Article)
June 1, 2005... TNT is promoting its Sameday delivery service through a six-month campaign offering a free coffee mug and packet of KitKat Kubes to first-time users.

Adnams.(marketing)(Brief Article)
June 1, 2005... Adnams, the Suffolk brewer, is running an in-pub promotion offering people the chance to win a branded shirt by coming up with the best descriptions of what they feel are the attributes of the Adnams brand. The activity, devised by Liquorice,...

The Baby Einstein Company.(Brief Article)
June 1, 2005... The Baby Einstein Company is using a brand experience campaign as part of a marketing push on its range of developmental products for babies. Devised by brand experience agency LoewyBe, it is targeting parents through consumer roadshows at five...

Dulux.(marketing through high-street retailer Wilkinson)(Brief Article)
June 1, 2005... Dulux is running a campaign through high-street retailer Wilkinson in England and Wales offering prizes through a "crack and reveal card" that can reveal a winning colour combination. The promotion--the third to be devised for Dulux by...

Irish Distillers.(marketing Bushmills)(Brief Article)
June 1, 2005... Irish Distillers is recruiting people to join a club for lovers of its Irish whiskey brand, Bushmills, with the incentive of a holiday for two to Co Antrim. The prize is offered in a competition in a direct marketing pack that will be sent to...

Cadbury makes dreams comes true.(News)(Brief Article)
June 1, 2005... Cadbury Dairy Milk has launched a promotion called the Happiness Factory offering people a chance to have their greatest wish come true. It has set aside a prize fund of 150,000 [pounds sterling] that will be shared among up to 15 people...

Comet gets the ball rolling for Dyson.(Dyson Appliances Ltd.)(Brief Article)
June 1, 2005... Comet is supporting the launch of Dyson's new cleaner, called "The Ball", by offering two hours' free cleaning with every vacuum sold. The promotion, developed by Intelligent Marketing, also gives customers a chance to win a year's free...

Cinema and in-store link-up for Star Wars.(News)(Brief Article)
June 1, 2005... Filmgoers who see the latest Star Wars movie, Episode III: Revenge of the Sith, in the cinema can find out what happened next by buying the original trilogy at a cut-price rate. Toast Marketing has put together the promotion with the film's...

Vouchers better than fines to fight litter.(News)(Brief Article)
June 1, 2005... Birmingham City Council is fighting litter by giving people the chance to win retail vouchers if they are spotted using a bin. If one of its wardens sees a member of the public putting rubbish in a bin anywhere across the city, they hand...

Appletiser launches gem of a campaign.(News)(Brief Article)
June 1, 2005... Coca-Cola Enterprises is launching an on-pack promotion for its Appletiser drinks brand offering the chance to win 50,000 [pounds sterling] of designer jewellery. It will feature on peel-off labels on more than 2m 275ml and 750ml bottles...

Whitbread cooks up recipe for pub food promotion.(search for local dish)(Brief Article)
June 1, 2005... Whitbread's Brewers Fayre has launched a search for a new British dish that will appear on the menus of its 280 pub-restaurants. It is asking budding chefs to come up with a dish that best represents their region, using local ingredients,...

Pepsi and Walkers unite for joint promotion.(News)(Brief Article)
June 1, 2005... PepsiCo is running the first-ever joint promotional campaign for its two superbrands, Pepsi and Walkers, which will see money-off vouchers inserted in packs of crisps. The promotion will feature across 60m packs of the top six Walkers...

Cinema link-up supports Virgin loyalty card launch.(Virgin Megastores)(Brief Article)
June 1, 2005... Virgin Megastores is supporting the launch of its first customer loyalty scheme with a 500,000 [pounds sterling] promotional campaign. It is giving away 500,000 of its credit card-sized Addict cards to film-goers at cinemas across the...

Dennis the Menace and friends raise cash for NCH.(News)(Brief Article)
June 1, 2005... Characters from The Beano and The Dandy comics have been helping children's charity NCH to raise cash through Barclays and the Woolwich. The Help Children Bloom appeal has included the sale of five different pin badges in branches of the...

Discovery Foods.(marketing)(Brief Article)
June 1, 2005... Discovery Foods is offering a free dance class in exchange for the combination of a token from its Discovery Tortillas and a second token from one of its Discovery Fajita seasonings and sauces. They can be redeemed at one of over 400 dance...

Coors Brewers.(marketing Fine Light Beer )(Brief Article)
June 1, 2005... Coors Brewers is running a promotion on 330ml four-packs of Coors Fine Light Beer offering consumers their money back if they feel the brand does not deliver "epic refreshment". The activity, which involves a voucher for claiming back the...

PIMS-SCA.(RAL Interactive's Cyberslotz.co.uk)(Brief Article)
June 1, 2005... PIMS-SCA, the promotional risk management company, has helped Cyberslotz.co.uk, the gaming website owned by RAL Interactive, to boost the size of its top prize to 1m [pounds sterling]. The site's software was developed to fit in with PIMS-SCA's...

The National Kidney Research Fund.(Brief Article)
June 1, 2005... The National Kidney Research Fund is seeking partners for fund-raising campaigns using the licensed brand, Newton's Law, which is based on the witty, lopsided bear called Newton, owned by design company Rory Tyger. Ideas being pursued include...

Haygarth.(acquired by High Co.)(Brief Article)
June 1, 2005... Haygarth, the marketing communications agency, has been bought in a management buy-out from French-based marketing services group High Co by a team headed by Stephen Morris and Bernice Lovell, who originally founded Haygarth in 1984 before...

Visible Results.(loyalty cards program)(Brief Article)
June 1, 2005... Visible Results, which is promoting a new loyalty solution to companies in the UK, has highlighted the success of a rewards programme that it has developed with retail group Brazin in Australia. Run across more than 600 differently branded...

Service partners ... or are they?(ISP Perspective: The latest views from the Institute of Sales Promotion)(Brief Article)
June 1, 2005... The ISP has spent a good deal of thought, effort and money over the years to raise the profile of the service sector in the promotional marketing industry. Its board has always recognised the integral part played by suppliers. One-third of...

Grass Roots deal enhances mystery shopper services.(Grass Roots Group and Shopcontrol Deutschland set up joint venture called GRG Shopcontrol)(Brief Article)
June 1, 2005... Retailers in the UK are to be offered a new mystery-shopper service after a deal between the Grass Roots Group and a German-based specialist. The two companies have set up a joint venture called GRG Shopcontrol, which will provide...

Big weekend for BTC.(BTC Group)(Brief Article)
June 1, 2005... BTC Group provided the core range of promotional merchandise for Radio 1's Big Weekend music event in Sunderland. It is one of six roster suppliers of promotional merchandise to the BBC and was awarded preferred supplier status by Radio 1...

New agency shops for SME clients.(Jenny's Store)(small and medium-sized client businesses)(Brief Article)
June 1, 2005... A new marketing communications agency has been launched to offer a "more personalised" service for small and medium-sized client businesses. Called Jenny's Store, it has been set up by Jenny Tyler, who has worked at Saatchi & Saatchi, FCB...

Milestone deals in Britain for US gift card supplier.(Crussh Juice Bars, Open Payment Technologies, Cambria Tea Room and Restaurant)(Brief Article)
June 1, 2005... A chain of juice bars has become the first to launch an electronic loyalty card using technology supplied by US gift card group Open Payment Technologies (OPT). The reloadable gift and loyalty card is being used in Crussh outlets in...

Top industry names to speak at incentive show.(National Incentive Show)
June 1, 2005... Leading names from the world of promotions and motivation have been confirmed for the first-ever seminar programme at the National Incentive Show (NIS). P&MM director John Sylvester and BI managing director Richard Bandell are among the...

Waste message sent direct to mobiles.(waste electrical and electronic equipment)(Brief Article)
June 1, 2005... The growing problem of waste electrical and electronic equipment, or WEEE, is being highlighted by a giant statue that sends out Java-based applications to mobile phones. The so-called WEEE Man on London's South Bank, pictured, is...

GSK goes live with light Ribena.(GlaxoSmithKline, Ribena Really Light)(Brief Article)
June 1, 2005... GlaxoSmithKline is backing the launch of its new Ribena Really Light with brand experience events and sampling throughout the summer. The product, which replaces Ribena Light and Ribena Toothkind, is being targeted at a female audience aged...

Oral-B puts smile on diners' faces.(Brush Aways teeth wipes)(Brief Article)
June 1, 2005... Gillette has teamed up with bar-restaurant chain Ha! Ha! Bar & Canteen for the launch of Oral-B's new Brush Aways teeth wipes. The product is being given away at all 23 outlets across the UK at the end of every meal in place of the more...

Events.(Calendar)
June 1, 2005... June June 14 Door Drop Marketing Conference London Organised by DMA Tel: 020 7291 3300 Email: events@dma.org.uk www.dma.org.uk June 17 ITMA SummeRun Battersea, London Organised by ITMA ...

Stellar line-up puts beer brand in the movie spotlight: promotional and experiential marketing campaigns make it a summer of film for Stella Artois.(News / Promotion of the month)
June 1, 2005... Interbrew UK is building on Stella Artois' association with film through a major promotional campaign this summer in stores and pubs. As part of a record 40m [pounds sterling] spend on the lager brand this year, it has launched Live Film,...

Supergran proves to be a super campaign in ISP Awards.(Institute of Sales Promotion Promotional Marketing Awards)
June 1, 2005... A cause-related marketing campaign that raised cash through knitted bobble hats picked up the Grand Prix at this year's ISP Promotional Marketing Awards. Project Supergran: Keeping Little Bottles Warm at Christmas was developed by Innocent...

Survey points to consumers' most popular retail vouchers.(News / Motivation)
June 1, 2005... New data on consumers' favourite stores provide insights into which retail vouchers are likely to be the most popular in reward programmes. Ikea, the furniture store, was named as the best shop in a survey of 6,000 people for the annual...

Abbey banks on tennis.(News / Motivation)(Brief Article)
June 1, 2005... Abbey is exploiting interest in this month's Wimbledon tennis tournament with a sales incentive programme offering employees a chance to win tickets. All staff working in the bank's telephone-based sales channel will be entered into a...

Awards recognise impact of motivation.(News / Motivation)(Grass Roots Group)(Brief Article)
June 1, 2005... Lading employers are lining up for the regional finals of awards that recognise that improving the performance of staff has a direct benefit on business success. Marketing specialists The Grass Roots Group and Brahm are to be judged...

Local knowledge is 'paramount' in global campaigns.(News / Motivation)(Brief Article)
June 1, 2005... Global motivation programmes work best with local people in each country rather than implemented centrally, say leading companies in the sector. Specialist knowledge of local markets as well as industry sectors, such as IT, pharmaceuticals...

Motivation agency closes.(News / Motivation)(Qudos Communications)(Brief Article)
June 1, 2005... An award-winning motivation agency has gone into voluntary liquidation after 17 years of working with clients such as IBM, Volvo and Sony. Qudos Communications employed over 50 staff at its head office in Maidenhead, Berkshire, and a...

Red Letter Days to experience stock market.(News / Motivation)(Brief Article)
June 1, 2005... Red Letter Days, which supplies experiences for the incentives sector, has confirmed it is to raise cash by floating on the shares market. Its founder, Rachel Elnaugh, says the company is likely to join the Stock Exchange's Alternative...

Cars and vouchers help Royal Mail to cut 'sickles'.(News / Motivation)(Brief Article)
June 1, 2005... Royal Mail has launched a new motivation programme to tackle absenteeism after it found the incentive of winning cars and vouchers boosted attendance levels. Anyone not off sick in the six months to the end of September has the chance of...

John Lewis expands corporate offering.(News / Motivation)(Brief Article)
June 1, 2005... John Lewis has restructured its corporate sales unit and expanded its portfolio of products for the incentives sector after a six-month strategic review. John Lewis Corporate has launched a marketing drive to highlight its broader and more...

Holiday incentive served up to pub managers.(News / Motivation)(Greene King Pub Co.)(Brief Article)
June 1, 2005... Greene King Pub Company is offering its pub managers the incentive of holiday vouchers to push up sales over the summer. The scheme, called Spring Into Summer, offers rewards of up to 1,000 [pounds sterling] worth of Thomas Cook Worldwide...

Benefits drive up truckers' motivation.(News / Motivation)(Brief Article)
June 1, 2005... Freight company Goldstar Transport has signed up to a new employee benefits solution with the aim of maintaining a "motivated workforce". It will use P&MM's Lifestyle package, which offers discounts on a wide range of offers such as retail...

Leisure Vouchers.(Brief Article)
June 1, 2005... Leisure Vouchers has added a new redemption partner which will allow users to visit more than 400 historic sites, such as Stonehenge and Hadrian's Wall. They can be redeemed for annual membership of English Heritage, costing from 20 [pounds...

Latemeetings.com.(Brief Article)
June 1, 2005... Latemeetings.com is a new service being launched this summer to provide meetings and events bookers with details of venues that are available at short notice. Participating hotels and properties will offer discounts of at least 2.5 per cent.

Direct Wines.(bought stake in Virgin Wines)(Brief Article)
June 1, 2005... Direct Wines, which supplies incentives through Direct Wines for Business, has bought an unspecified stake in rival retailer Virgin Wines. The two businesses will continue to trade separately.

The Incentive Travel and Meetings Association.(teamed with Corporate Events Association to form Eventia )(Brief Article)
June 1, 2005... The Incentive Travel and Meetings Association and the Corporate Events Association have taken the first steps towards creating a new joint organisation to represent the interests of the events industry. They have formed Eventia as a new...

Maritz Europa.(marketing agreement signed with Starcite Inc.)(Brief Article)
June 1, 2005... Maritz Europa, based in Buckinghamshire, is to market meeting management technology for US group Starcite after the two companies formed a strategic partnership. The deal makes StarCite the largest electronic lead generator for meetings in...

Index Rewards.(acquired by Argos Business Solutions)(Brief Article)
June 1, 2005... Index Rewards customers are being urged to switch to Argos Business Solutions after Littlewoods announced it was selling or closing all its Index retail outlets. Half the 66 stand-alone stores are to be sold to Argos and rebranded, while the...

Topsail Events & Charters.(brought a Tall Ship, Thalassa)(Brief Article)
June 1, 2005... Topsail Events & Charters is bringing a Tall Ship, Thalassa, from the Netherlands to the Thames for the summer, making it available for fully themed corporate events, decked with tropical palm trees, treasure chests spilling over with gold...

Hackney Empire.(teamed with Fighters Inc.)(Brief Article)
June 1, 2005... Hackney Empire in north-east London has teamed up with sports promoter Fighters Inc to offer "onstage" dinner packages linked to an audience with boxer Frank Bruno next month. Aimed at rewarding staff and customers, diners have VIP seats on...

Mr Fix It: Alan Selby, chief executive of GRG One Fee, tells Mark Ludmon about his 27 years in promotional marketing.(Biography)
June 1, 2005... Alan Selby knows a lot about his competition. Although he is chief executive of GRG OneFee, one of the newer promotional risk management companies, he has trained the bosses of nearly every other business in the world of fixed-fee. In a career...

Dynamo Marketing.(Nicola Barr appointed )(Brief Article)
June 1, 2005... Dynamo Marketing has appointed Nicola Barr, pictured, as a group account director to look after key clients such as Unilever, Nectar and Electronic Arts. She joins from Bob Marketing in Edinburgh where she was group account director for clients...

LoewyBe.(Samantha Tung appointed )(Brief Article)
June 1, 2005... LoewyBe, the experiential marketing agency, has appointed Samantha Tung as an account director to head the field marketing side of the business. She joins from field marketing agency Virgin D3 where she was an account director working on HP and...

Saatchi & Saatchi X.(Simon Goodall appointed)(Brief Article)
June 1, 2005... Retail marketing agency Saatchi & Saatchi X has brought in Simon Goodall as director responsible for business development. He joins from below-the-line agency Dynamo Marketing where he was on the board as director of marketing. He began his...

The Marketing Store.(appointment of Catherine Gale)(Brief Article)
June 1, 2005... Integrated agency The Marketing Store has appointed Catherine Gale as its European chief executive. She was previously at Draft, where she was most recently managing director for the Asia-Pacific region. She has also been European marketing...

P&MM.(Richard Lee appointed)(Brief Article)
June 1, 2005... Richard Lee, pictured, has joined P&MM as business development director for rewardvouchers.com. He was previously head of incentive and motivation at Cottrills and at the Grass Roots Group where he looked after Bonusbond vouchers.

Opodo.(Isabelle Ratinaud appointed)(Brief Article)
June 1, 2005... Isabelle Ratinaud, marketing director at experiences supplier Red Letter Days, has left to become head of marketing at online travel firm Opodo. She will work under chief executive Simon Vincent, who was previously chief executive of Red Letter...

Thinking outside the gift card box: PrePay Technologies is a European market leader in the design and hosting of pre-pay solutions for major companies such as Debenhams, Arcadia, Comet and the Grass Roots Group. Its chief executive, Philippe Dufour, explains why gift cards are not just for giving.(Opinion / Gift cards)
June 1, 2005... Cynics are often heard muttering that there is nothing new in the promotions and motivation field, only regurgitated ideas. It depends whether you are a "glass half empty" or a "glass half full" type of person, but the latter would say that the...

Cause-related marketing competition 2005: Dennis the Menace and other characters from The Beano and The Dandy star alongside TK Maxx and NCH in this year's marketing challenge from the Institute of Sales Promotion and Incentive Today.(Promotions / CRM Competition)(cause-related marketing; National Children's Home charity)(Cover Story)
June 1, 2005... Incentive Today and the Institute of Sales Promotion (ISP) have once again joined forces to push for greater interest and understanding in cause-related marketing (CRM) among promotional marketing agencies. The fifth annual Cause-Related...

A rich source: sourcing from China and south-east Asia may sound low-cost and simple, but Sara Goodwins finds that, if you go it alone, you could be entering the dragon's den.(Promotions / Sourcing)
June 1, 2005... It's a phrase you hear so often: "Sourcing's easy. Just look on the internet." Such comments demonstrate a growing willingness to source products directly over the internet, mainly from south-east Asia and China. It looks financially appealing...

Hot foot from Hong Kong: Ian Rosewell, managing director of Procurement International, reports on some of the more unusual products at last month's Hong Kong Gift and Premium Fair, offering watch points for sourcing from Asia.(Sourcing)
June 1, 2005... With 3,500 exhibitors covering 68,000 square metres and attracting 54,000 visitors worldwide, the Hong Kong Gift and Premium Fair is the largest gift and premium show in Asia and the third largest in the world. But, with sourcing on the web,...

Cutting edge: money-off coupons may not be new but, with the growth of high-tech applications, they still have a role in promotional marketing campaigns, reports Glynn Davis.(Promotions / Coupons)
June 1, 2005... Cutting out coupons from newspapers and magazines may not be the most appealing of pastimes for most people, and some argue that their demise as a marketing tool is inevitable. But others are convinced they should not be written off, believing...

Multi-coloured dream Cote: from Nice to Monaco, the Cote d'Azur promises glamour and excitement that make it one of the most enduring luxury incentives.(Travel / Cote d'Azur)
June 1, 2005... The Cote d'Azur's association with luxury is long-standing, from the 19th century to the present-day glitz and bling the Cannes film festival, plus clacking lanyards on expensive yachts and Grand Prix adrenaline in Monaco. However, despite...

Play as you earn: moving away from statutory benefits, companies are finding that flexibility and lifestyle products can add to their motivational objectives.(Motivation / Employee benefits)
June 1, 2005... Core benefits such as pensions and company cars have long been cemented into the working landscape but, as skilled personnel become more difficult to recruit in a tight labour market, so the need to retain and motivate staff increases. As...

Living the dream: a special fund at experiential marketing agency RPM provides staff with inspiring and motivational experiences.(Motivation / Case study)
June 1, 2005... Marketing agency RPM specialises in organising experiential campaigns that help their clients' brands to communicate with consumers. So, when it came to motivating and developing its staff, management decided that it should send them on...

Just connect: the internet and mobile technology mean that participants in a motivation programme never need to be more than a click away from a reward.(Motivation / New media)
June 1, 2005... Nowhere is safe these days. Even if you're away from your PC, you can access emails or the internet on your mobile phone or a palm-held PDA. If you have a laptop, then pubs, bars and coffee shops no longer offer an escape, offering wi-fi...

Reading between the lines: rising sales of books in stores are matched by their increasing popularity as incentives.(Product focus / Books)
June 1, 2005... Books do furnish a room, the novelist Anthony Powell once wrote. If he were around today, he might note that they also furnish a supermarket or a news-agent now that they are increasingly being used as incentives in promotional campaigns. ...

Keeping up to date: what may seem like just another page in your diary could be a promotional opportunity.(Products / Calendars & diaries)
June 1, 2005... Mae West famously advised: "Keep a diary, and someday it'll keep you." From Samuel Pepys to Bridget Jones, diaries have proven themselves to be one of life's essentials, even if you just need to remember your next meeting rather than spill the...

In the lap of luxury: the value of the luxury goods market is set to grow to 18bn [pounds sterling] over the next two years, much of it in corporate gifts. Sara Goodwins finds out when it is worth splashing out for staff and customers.(Product focus / Luxury gifts)
June 1, 2005... Giving business gifts which look expensive is always tricky. On the one hand, recipients are delighted with an item or experience they wouldn't normally have. On the other, the gift could raise concerns about extravagant use of company finance....

Taste of summer.(Product Showcase: Incentive Today's round-up of the latest products for incentives, promotions and motivation)(John Lewis Direct launched Lazy Days Hamper )
June 1, 2005... With the arrival of warmer weather, John Lewis Direct has launched a Lazy Days Hamper to capture the "feeling of summer". The open wicker basket contains products such as traditional fruit and brandy cake, English afternoon tea, farm jam, honey...

Catch of the day.(Product Showcase: Incentive Today's round-up of the latest products for incentives, promotions and motivation)(executive fishing set )
June 1, 2005... Firebrand Promotions is offering an executive fishing set as part of its strategy of sourcing lifestyle promotional products. Designed to tuck under your arm, it contains a rod, reel, line and even lures to save digging for worms. It comes in a...

High flyers.(Product Showcase: Incentive Today's round-up of the latest products for incentives, promotions and motivation)(kite and case )
June 1, 2005... Kites are not the easiest of items to package up and send as an incentive product, but RDP has come up with a design that avoids the use of sticks to brace the fabric, which means it can fit into a pocket-sized envelope. Measuring 33cm by 30cm...

Shred first.(Product Showcase: Incentive Today's round-up of the latest products for incentives, promotions and motivation)(domestic shredders)(Brief Article)
June 1, 2005... Fears about thieves stealing credit card receipts and other personal data are driving up sales of domestic shredders, making them a popular choice as incentives. Sales have topped 10,000 a month at Tesco since Christmas, marking a 24 per cent...

Picture perfect.(Product Showcase: Incentive Today's round-up of the latest products for incentives, promotions and motivation)(Chocpix)(Brief Article)
June 1, 2005... A producer of promotional confectionery is stepping up its targeting of the incentives market after an injection of cash from a fund management company. Chocpix makes white chocolate with three-dimensional images in a variety of bar sizes and...

Hot property.(Product Showcase: Incentive Today's round-up of the latest products for incentives, promotions and motivation)
June 1, 2005... It's a familiar scenario: you get a cup of tea or coffee just as the phones start to ring off the hook, and the next thing you know, it's stone cold. Special EFX has come up with a solution--a cup warmer that is powered through the USB port on...

Cool promotions.(Product Showcase: Incentive Today's round-up of the latest products for incentives, promotions and motivation)(Mistral fan from Blue Fish Business Promotions and BTC Group)(Brief Article)
June 1, 2005... As Britain faces a summer of heatwaves, suppliers are offering a promotional fan that is powered by plugging it into a computer's USB port. The Mistral fan has a flexible stem for positioning and can be printed with a company brand or logo that...

Kitsch corner: Andrew Johnson, sales and marketing director at experiences supplier virgin incentives, on how scalextric remains the best experience on polyethylene.(Diary)(Brief Article)
June 1, 2005... The most complete model motor racing system in the world," proclaimed a 1964 advertising slogan. It was, of course, talking about the legendary Scalextric. Life for the little metal car with the clockwork motor began in 1952 (long before I...

A dog's life.(Diary)(Roobarb and Custard)(Brief Article)
June 1, 2005... When a member of the Incentive day team revealed that he'd spent an evening in an underground cinema in Soho with a man dressed as a dog, it raised a few eyebrows. However, as the picture shows, the reality was entirely innocent. Celador...