Incentive Today articles from July 2004

Incentive Today archives from July 2004

Learning the ropes of motivation.(Editor's note)(Brief Article)(Editorial)
July 1, 2004... As I was hurtling through the air on a flying trapeze (thanks to Virgin Incentives), I did wonder whether this sort of experience was something that would motivate me at work. It certainly excites some people who dream of the adrenaline rush of...

Smaller charities lose out in CRM.(Letter of the month)(Letter to the Editor)
July 1, 2004... I applaud the move by Incentive Today and the Institute of Sales Promotion to push for greater interest and understanding of cause-related marketing (CRM) among promotional marketing agencies [see page 28]. This year's nominated charity, Save...

Procuring clients.(Comment: editor's note and letters)(Letter to the Editor)
July 1, 2004... I read with interest Edwin Mutton's comments regarding economic recovery within the industry, and in particular the growth in procurement departments taking the lead role in awarding contracts (Incentive Today, June). Yes, in the short...

British Promotional Merchandise Association.(British Promotional Merchandise Association)(Brief Article)
July 1, 2004... British Promotional Merchandise Association (BPMA) has launched advanced and associate membership packages alongside standard package to accommodate its growing number of members. Advanced membership offers extra channels for advertising and...

Liverpool Football Club.(Brief Article)
July 1, 2004... Liverpool Football Club is giving away 150 [pounds sterling] holiday vouchers to anyone buying its new away kit in its official club stores in a promotion put together by Landround. Vouchers were also offered to people who pre-ordered the kit...

Kimberly-Clark.(Brief Article)
July 1, 2004... Kimberly-Clark is offering parents free packs and money-off coupons for its Huggies Super-Flex line when consumers call a hotline or visit its website, www.huggiesforfree.com. It is linked to a 3 million [pounds sterling] print, radio and...

Voucher Association.(Voucher)(Brief Article)
July 1, 2004... Voucher Association research reveals that voucher market sales have risen year-on-year by 8.7 per cent to 1.35 billion [pounds sterling] per annum. Its report up to the first quarter of 2004 also highlights that corporate sales account for...

Remington.(Remington Products Inc.'s marketing )
July 1, 2004... Remington is promoting its new Wet 2 Straight hair-straightening product with 30 national roadshows in shopping centres, incorporating customised demonstration units. Marketing for the launch is being carried out by agency Osmosis which won...

Grolsch.(Brief Article)
July 1, 2004... Grolsch lager is running a promotional campaign under the banner of Summer Sundown, centred on eight Summer Set evening concerts. It includes an on-pack promotion for a free-win mechanic to collect a range of "lifestyle accessories" such as can...

The Institute of Practitioners in Advertising.(Brief Article)
July 1, 2004... The Institute of Practitioners in Advertising has elected nine agencies as new members. They include full-service agencies Image Group and the JJ Group and direct marketing agencies Cheeze, EHS Brann and Langham Works. It brings total...

Retailers test potential of SMS coupons for promotions.(News)(Short messaging service)(Brief Article)
July 1, 2004... Major retailers are set to use a new mobile phone-based coupon in promotional marketing campaigns if it proves a success in a pilot in a chain of convenience stores. A new solution called Light, which sends barcodes via SMS, is being...

Kerr as new chair of ISP.(News)(Institute of Sales Promotion)(Brief Article)
July 1, 2004... The Institute of Sales Promotion (ISP) board was expected to approve the appointment of Peter Kerr in the post of chairman, as Incentive Today went to press. Kerr, who is managing director of Multi-Resource Marketing (MRM), would be taking...

Jaffa Cakes create in-store drama.(News)(Brief Article)
July 1, 2004... United Biscuits is creating a mini-drama in stores this month as part of a sampling campaign on the theme of the "irresistibility" of its McVitie's Jaffa Cakes. Brand experience agency RPM has hired actors for an hourly show where a...

Slim-Fast builds links with dieters.(News)(Brief Article)
July 1, 2004... Unilever is offering women free dieting packs to help them lose weight for the beach as part of a major marketing campaign to promote its Slim-Fast brand. Customer relationship management (CRM) agency Chemistry has created and is managing...

Sony promotes music downloads with McDonald's.(News)(Brief Article)
July 1, 2004... Sony has linked up with fast-food giant McDonald's to offer millions of free internet music downloads with Big Mac meals. The Big Mac Meal Tracks promotion was rolled out in the UK at the start of July after a successful launch in the US,...

FCUK mobile promotion crosses ocean.(News)(Brief Article)
July 1, 2004... Retailer FCUK has launched a mobile phone-based promotion simultaneously in the US and the UK linked to its own global digital radio station. Consumers will interact with the fashion chain via SMS messaging to win prizes, such as T-shirts...

Bears all the way in store promotion.(News)(The Bear Factory)(Brief Article)
July 1, 2004... Toy retailer The Bear Factory is offering prizes through a scratchcard promotion in packs of Intersnack UK's teddy-shaped potato snack Pom-Bear. The on-pack promotion, which will be running throughout the summer, has been developed by...

Charities urged to incentivise donors.(News)(Brief Article)
July 1, 2004... Charities could raise more funds if they used incentives and other ways of rewarding donors, according to a new study. Speaking at this month's Institute of Fundraising Convention, David Burrows and Matt Crooks of marketing agency TDA urged...

O2.(Netsize contract)(Brief Article)
July 1, 2004... O2 has selected Netsize as its preferred partner in the launch of its cross-network wholesale MMS offering which will open up the picture-messaging market for brands. The telecoms company said the MMS service was the first of its kind in the UK...

Brahm.(Teamwork Marketing acquisition)(Brief Article)
July 1, 2004... Brahm, the Leeds-based communications agency, has strengthened its food credentials with the acquisition of foodservice marketing specialist Teamwork Marketing for an undisclosed sum. The York-based agency will be integrated into Brahm and...

Marriott Incentive Vouchers.(enhancements)(Brief Article)
July 1, 2004... Marriott Incentive Vouchers is to have an enhanced offer for end users after major investment programmes by Marriott Hotels. It includes the addition of the Marriott Hotel and Executive Apartments in Canary Wharf in London's Docklands and the...

Scottish Courage.(Brief Article)
July 1, 2004... Scottish Courage is running a year-long field marketing campaign for Foster's lager in the on-trade, educating licensees on how to deliver the "Perfect Drinking Experience" to their customers. The programme is being carried out by experiential...

Johnson & Johnson.(Medicines (Advertising) Amendment Regulations 2004)(Brief Article)
July 1, 2004... Johnson & Johnson is one of the drug companies expected to take advantage of last month's removal of restrictions on promoting some non-prescription medicines to the public. Zocor Heart-Pro, or simvastatin, which is to be launched in pharmacies...

Chrysalis Radio.(Unmissable)(Brief Article)
July 1, 2004... Chrysalis Radio has appointed Unmissable as its exclusive supplier of prize promotions for its portfolio of stations across the country, such as the Galaxy, Heart and LBC stations. Developing two to three prize packages every week, it will...

KHWS.(Correction Notice)
July 1, 2004... In June's Incentive Today, we featured the Summer of Your Life promotion in Loaded magazine, which was implemented by SP Partnerships. We would like to point out that the template for this promotion was created last year by marketing...

Survey aims for new insights into incentives.(News)(British Promotional Merchandise Association)
July 1, 2004... Research is being carried out into public attitudes towards incentives and promotions which will be published at this year's National Incentive Show. Event organiser Reed Exhibitions hopes the survey, now in its second year, will provide...

Chinese suppliers target UK buyers direct.(News)(Brief Article)
July 1, 2004... Buyers will be able to directly access suppliers from Asia in a new offer at this year's Autumn Fair, the gift products exhibition. Show organiser TPS has arranged for a section to be dedicated to the Brands of China, made up of 100...

Free hotel offer launched by P&MM and Coral Beach.(News)(Brief Article)
July 1, 2004... P&MM has launched a new travel promotion product into the UK market offering accommodation in Orlando, Jamaica and the Bahamas. It says the Passport offer, developed in partnership with US-based travel company Coral Beach, differs from...

Robinsons hits beyond Wimbledon.(News)(Brief Article)
July 1, 2004... Britvic is extending the traditional link between its Robinsons brand and the Wimbledon tennis championships with a promotion throughout the summer. Capture the Spirit of Summer features on more than 82 million packs of Robinsons products,...

12ft pig supports prudence.(News)(Brief Article)
July 1, 2004... A giant pig made by Merlin Inflatables is visiting major events to promote the TUC's campaign to make sure workers invest enough in their pensions. The 12ft-tall inflatable was based on a piggybank logo, depicting Prudence the Pig, which...

Snopake draws up trainer giveaway.(News)(Snopake)(Toucan Sales Promotion)(Brief Article)
July 1, 2004... Stationery supplier Snopake is offering a lifetime's supply of trainers as part of its Back to School campaign this summer. The promotion, devised by Toucan Sales Promotion, enables consumers to enter a free prize draw, featured on over 20...

Marketers on a high over upward trends.(News and events)(Brief Article)
July 1, 2004... Confidence among Britain's marketers is at one of its highest-ever levels, with sales expected to increase "at an almost unprecedented rate", according to the latest Marketing Trends Survey. The research from the Chartered Institute of...

Promotion boosts Daily Mail circulation.(News and events)(Brief Article)
July 1, 2004... The Daily Mail's Lucky Pay Packets campaign helped to boost the newspaper's circulation to its fourth highest figure of all time. The activity, developed by promotions company Europrint, saw sales of the Daily Mail in May and June soar to...

Stylists tackle 'summer frizz'.(News and events)(Brief Article)
July 1, 2004... Stylists are being placed in Boots stores to help shoppers solve their "summer frizz" in a promotion for Charles Worthington hair products. Brand experience agency LoewyBe has created the interactive national roadshow campaign to raise...

Coors cooler reinforces ice-cold message.(News and events)
July 1, 2004... Coors Brewers is highlighting the message of ice-cold freshness of its Coors Fine Light Beer by giving away a bottle cooler with every pack of four. The product, which was launched six months ago, also features a "unique" thermo-chromic...

Events.(News and events)(Brief Article)(Calendar)
July 1, 2004... July July 15 The ISP Summer Lunch Hampton Court Palace Organised by ISP 020 7837 5340 www.isp.org.uk July 19-20 Loyalty marketing workshop Templeton College, Oxford Organised by Oxford Institute of Retail Management 01865 422745...

Hit squads target hayfever sufferers.(Promotion of the month)
July 1, 2004... Allergy hit squads are targeting hayfever sufferers in streets and at major summertime events to create an experiential marketing campaign for Pfizer's Benadryl Allergy Relief. Sampling teams, dressed in branded "police" uniforms, are...

The Irish question.(ISP Perspective)(advertising in Ireland)(Brief Article)
July 1, 2004... Pick up any history book covering the 18th, 19th or 20th centuries and you are guaranteed to find at least one chapter on the Irish Question. Given the long tortuous relationship between pro and anti-British factions, it is amazing today there...

FMCG brands link with charity tea parties.(News)(fast moving consumer goods)(Brief Article)
July 1, 2004... A string of FMCG brands are taking part in a cause-related marketing campaign to raise money for a charity that supports hospices caring for the terminally ill. They are making a small donation every time one of their participating...

Universal partners BMW for film promotion.(News)
July 1, 2004... Universal Pictures has teamed up with BMW Motorcycles to create a through-the-line promotion to support the DVD release of the movie, Paycheck. The activity, created by brand partnership agency Redskin, enabled consumers to reveal a code...

Indesit takes steps for CRM campaign.(News)(Brief Article)
July 1, 2004... A cause-related marketing campaign is being run by Merloni Eletrodomestici UK to encourage people to donate unwanted football boots and trainers to a community project. The programme has been created by marketing agency Fresh for the...

Paper cuts into rivals with online scheme.(News)(Zeta Zone)(Brief Article)
July 1, 2004... Paper manufacturer Zanders has relaunched a points-based promotion online after an initial campaign supported market share and brand awareness. The web-based promotional tool, called the Zeta Zone, was developed by marketing agency...

MKM floats with new products.(News)(Brief Article)
July 1, 2004... MKM Marketing and Promotions is planning more "try me free" campaigns after the mechanic boosted sales of an exotic fruit at Sainsbury's by 300 per cent. The supermarket offered customers their money back if they sent in a till receipt and...

Award winning new promotions business.(News)(Brief Article)
July 1, 2004... Award International is developing new products to add to its portfolio of promotions after raising cash on the stock market. It is putting together holiday and leisure packages as well as building up its promotional merchandise business, 60...

Link-up takes sampling into people's homes.(News)(Brief Article)
July 1, 2004... Unilever Bestfoods is supporting the launch of a new extension to its Hellmann's brand with a campaign that will take sampling directly into consumers' homes. Dialogue Marketing has created an opportunity to promote the range of warm salad...

Glastonbury T-shirts gain ethical tag.(News)(Brief Article)
July 1, 2004... The eco-friendly processes used by clothes supplier Tshirt and Sons mean that its promotional garments for the Glastonbury Festival could carry a tag confirming their "ethical" credentials. The stamp of approval ensures that the products,...

Play zones target skincare products at men.(News)(Brief Article)
July 1, 2004... Accantia's Simple Skin Defence for Men has been targeting younger men through "boys' play zones" in shopping centres. The campaign by brand experience agency RPM created areas with leather couches, Playstation consoles and table football,...

Boots and wine brand offer holiday discounts.(News)(Brief Article)
July 1, 2004... Boots is offering discounts on holidays with the aim of boosting customers' average basket spend after the success of a similar promotion last summer. It has teamed up with Thomas Cook Promotions to hand over a 100 [pounds sterling]...

MCCA helps agencies protect pitch ideas.(News)(Marketing Communication Consultants Association )(Brief Article)
July 1, 2004... The Marketing Communication Consultants Association (MCCA) has launched a service to help agencies protect their ideas and creative concepts. MCCA Pitch Protection, which is a first for the industry, allows agencies to register their...

P&MM and Coral Beach travel offer.(Reader promotion)(Brief Article)
July 1, 2004... Incentive Today has teamed up with incentive and motivation company P&MM and Coral Beach Travel and Tours for a special offer on holiday accommodation in Florida, Orlando or the Bahamas. It marks the launch of P&MM and Coral Beach's new...

Supermarkets bring pitch excitement in-store.(Euro 2004)(Brief Article)
July 1, 2004... Asda and Sainsbury's were among supermarket chains making the most of Euro 2004 with in-store competitions and experiential marketing. Retail media specialist Bezier created aisle-sized football pitches in over 220 branches of Asda with...

Pubs get into Euro 2004 spirit.(Euro 2004)(Brief Article)
July 1, 2004... Two-thirds of pubs owned by Spirit Group ran promotions for Euro 2004, developed in partnership with the championship's sponsors. In the run-up to the tournament, customers at 1,700 of its pubs could get a stamp on a Passport every time...

Early exit for England hits Euro 2004 promotions.(Euro 2004)(Brief Article)
July 1, 2004... England's early exit from the Euro 2004 championships proved to be a disappointment for many brands and retailers who hoped to score on the back of the team's success. Pubs and shops reported a substantial upturn in trade for the first two...

Colas go into battle off pitch.(Euro 2004)(Brief Article)
July 1, 2004... Cola wars broke out over Euro 2004 with official sponsor Coca-Cola claiming to have the UK's biggest football promotion and Pepsi developing its own innovative campaigns. Throughout May and June, Coke gave away 1 million branded footballs...

WKD runs Eurinal 2004 activity.(Euro 2004)(Brief Article)
July 1, 2004... Beverage brands ran cheeky promotional activity linked to Euro 2004 for its premium-packaged spirit, WKD, confirming its irreverent identity. WKD Hat-Trick offered pub-goers who bought three bottles of WKD the chance to wear football on...

Greggs rolls out Michael Owen giveaway.(Euro 2004)(Brief Article)
July 1, 2004... Bakery retailer Greggs partnered with GlaxoSmithKlines Lucozade as part of a Euro 2004 campaign to support a range of new products. It ran the promotion in its 240 outlets in the southeast after introducing St George cross England...

Buy and Fly! card challenges AirMiles and Nectar.(News)
July 1, 2004... Travel promotions specialist Landround and finance giant Morgan Stanley claim their new Buy and Fly! credit card offers advantages over loyalty products from their rivals. They said there was "less credit card spend required for the same...

Dunlop Race Academy.(New media file)(www.dunloptyres.co.uk)
July 1, 2004... The Dunlop Race Academy site is ideal for all those boy racers who dream of Schumacher as they negotiate a tricky roundabout at 30 miles an hour. The site provides a truly compelling competition for performance driving enthusiasts. The...

Promoters make most of ogre supply of summer releases.(Shrek 2)(Cover Story)
July 1, 2004... Leading brands from soft drinks and cereals to computers and kitchen towels are pinning their summer promotions on the popularity of a large green ogre. Characters from hit movie Shrek 2 are filling the shelves of British retailers after a...

Nesquik turns green for Shrek 2.(Summer movies)(Brief Article)
July 1, 2004... Nestle has launched a Shrek 2 through-the-line campaign on its Nesquik range o milk-based drinks, which sees the brands logo turn green and grow ears. It has teamed up with Panini stickers to give away free exclusive Shrek 2 stickers....

Mud and Worms served up for movie tie-in.(Summer movies)(Brief Article)
July 1, 2004... Cereal Partners UK (CPUK) has developed promotions linked to Shrek 2 across four of its brands and created a special-edition licensed cereal called Shrek Mud and Worms. In special packs of Shreddies and Cheerios, there are one of seven...

Puzzling promotion for Wall's ice cream.(Summer movies)(Brief Article)
July 1, 2004... Unilever is drawing on the success of Shrek 2 for an on-pack promotion for its six Wall's children's ice cream brands, created by agency The Marketing Store. The activity, called Puzzle Mania was launched on packs in the run-up to the...

Toilet tissue partners UCI for summer ticket giveaway.(Summer movies)(Brief Article)
July 1, 2004... SCA Hygience Products is carrying out a promotion with UCI Cinemas that is described as "the largest instant prize giveaway the paper tissue industry has ever seen". The activity for Double Velvet toilet tissue, created and executed by...

Mini Babybel takes off with Thunderbirds.(Summer movies)(Brief Article)
July 1, 2004... Lady Penelope, Parker and the Tracy family will be par of a cheesy promotion at the end of July to mark the release of the new Thunderbirds movie. Below-the-line agency SMP spotted a link between the cult children's characters and Mini...

Nestle targets families with free cinema tickets.(Summer movies)(Brief Article)
July 1, 2004... Nestle has launched an instant-win promotion on its Ski yoghurts to win one of 60,000 free cinema A tickets for any movie. Created by family marketing specialist Logistix in partnership with UCI, it requires consumers to eat their yoghurt...

Brand Lands, Hot Spots, Cool Spaces.(Brief Article)(Book Review)
July 1, 2004... Dr Christian Mikunda describes himself, among other things, as a specialist in "mood management in public spaces" (his other identities include "dramatist, guru, psychologist and trend scout"). He has advised brand manufacturers about using...

Accor expands in UK with Capital deal.(Motivation)
July 1, 2004... Capital Incentives & Motivation has boosted its offer after being taken over by French hotel and corporate services giant Accor Group. The Chester-based management team will remain in place tand link into Accor Services' employee benefits...

Grass Roots bonus card network goes live.(Motivation)(card network )(Brief Article)
July 1, 2004... David Evans, chairman of the Grass Roots Group, was described as making "industry history" when he completed the first transaction using his company's new stored-value bonus card. He used the new Pure Card fittingly to buy a Pure Digital...

'Hey, whatever', say most employees.(Motivation)(Brief Article)
July 1, 2004... Only 15 per cent of employees are willing to say "why not?" and put extra effort into their jobs, according to a survey of 15,000 people across Europe. Most workers are people who are moderately interested in their jobs, described as...

Take off for Concorde experience.(Motivation)(Brief Article)
July 1, 2004... People will be able to enjoy the luxury of a flight on Concorde in a new experience incentive launched by event management company Apex.co.uk. Although attendees will not actually take off, they will be able to board the G-BOAC Concorde at...

Welcome Break drives up service.(Motivation)
July 1, 2004... Staff at Welcome Break motorway service stations are being offered a chance to win an MG sports car as well as holidays and cash to improve standards of service. The incentives are linked to a mystery shopper programme across individual...

Most workers not motivated by cash.(Motivation)(Manpower)(Brief Article)
July 1, 2004... Only one in five of British workers are motivated by financial rewards while others are driven by more intangible incentives, says a new report. Recruitment giant Manpower found that four in 10 people were most motivated at work by gaining...

Leaps and Bounds rides in with new event.(Motivation)(Team Rizla Suzuki,)(British Superbike Championships )(Brief Article)
July 1, 2004... The increasing popularity of the British Superbike Championships has led events company Leaps & Bounds to put together a hospitality package for rewarding staff or customers. It provides behind-the-scenes access, including guided tours of...

New gift voucher redeemable online.(Motivation)(gift vouchers )(Brief Article)
July 1, 2004... John Lewis has launched a new design for its gift vouchers which includes new features that allow them to be redeemed online as well as in stores. The company has worked with specialist printer BemroseBooth to add security features to the...

Interbrew fields third-party incentive.(Motivation)(Castlemaine XXXX)(Brief Article)
July 1, 2004... Beer giant Interbrew UK is offering incentives to stores to encourage them to make the best use of point-of-sale material advertising a price offer on Castlemaine XXXX. The third-party programme has been implemented by field marketing...

Red Letter Days targets corporates.(Motivation)(Brief Article)
July 1, 2004... Red Letter Days has launched a direct mail campaign targeting its experience products at the corporate market. The pack, devised by integrated agency Joshua, includes a set of badges carrying tongue-in-cheek messages from employees praising...

Fly through the air with greatest of ease.(Experience profile)
July 1, 2004... Experience: Circus skills Supplier: Virgin Incentives As I stepped off a small wooden platform, many feet above the ground, clutching a trapeze bar, I began to wonder whether I was sacrificing too much for the sake of incentive Today....

TNT adds Zest to incentive programme.(Motivation)
July 1, 2004... Delivery and logistics group TNT International has relaunched its incentive scheme to attract more participants and reward a broader spectrum of employees. The annual programme has been developed by integrated communications agency Zest to...

Exercise boosts motivation, men claim.(Motivation)(Brief Article)
July 1, 2004... Nearly half of men believe they are more motivated and have more concentration if they get enough time to exercise, according to a survey of 4,000 readers of Men's Health magazine. About 55 per cent think that having enough time to devote...

Church praised for Barclays scheme.(Motivation)(Brief Article)
July 1, 2004... A communications campaign targeted at Barclays employees has won an award for being "outstanding in both clarity and eye appeal". The materials, including posters, factsheets and letters, were created by communications agency Church to...

Finance group scores with car dealers.(Motivation)(Brief Article)
July 1, 2004... Car dealers are being offered beer and football merchandise as an incentive to sell insurance products to their customers. Singer & Friedlander Finance launched the Hot Shots creditor sales programme to tie in with the Euro 2004...

Link man: Richard Kirk heads motivation business Projectlink Motivation. He tells Mark Ludmon about his career.(People)(Projectlink Motivation)
July 1, 2004... Wihnston Churchill lounges in an armchair, cigar in and, overlooking the meeting room at Projectlink Motivation. The portrait reflects the place that the wartime prime minister has in the heart of chief executive Richard Kirk, who has more than...

GRG OneFee.(Moves)(GRG OneFee)(Brief Article)
July 1, 2004... Rob Champion has joined GRG OneFee, the fixed-tee arm of the Grass Roots Group, as account director. He was previously at Fotorama, where he was responsible for major accounts. He will work with Stuart Selby, who joined as board director from...

Red Letter Days.(Moves)(Brief Article)
July 1, 2004... Red Letter Days has appointed Lorraine Williams and Craig Simpson as account managers within the corporate sales team. Williams joins from media firm Translucis while Simpson was at World Trade Events where he was responsible for developing now...