Incentive Today articles

Recent articles from Incentive Today

Signs of growth despite tough environment.(Editor's note)
September 1, 2005... A Year ago, promotional marketing agencies presented an upbeat picture in Incentive Today's annual survey into where they see the sector going. This year, the feedback is more uneven, haunted by the ghosts of agencies that went out of business over the last 12 months. However, it does...

Harness olympics for staff and customer motivation.(Letter of the month)(Letter to the Editor)
September 1, 2005... With the London Olympic Games in 2012 expected to attract more than 2.5bn [pounds sterling] in sponsorship investment, the official sponsors' marketing spend in the host nation is likely to be even greater than in any other territory. Top sponsors who view the UK as a major existing...

Rogue trade suppliers are letting us down.(Letter of the month)(Letter to the Editor)
September 1, 2005... In the promotional merchandise market where a surefooted quick response is essential, some trade suppliers are failing to keep up. The performance of these rogue suppliers simply does not match the rigorous demands of our customers' promotional timescales and print quality. What is...

Investment in communication is key.(Letter of the month)(Letter to the Editor)
September 1, 2005... Reward packages have recently been labelled as the "pay rise" of the 21st century, and are being used by forward-thinking organisations as a tool not only to attract new staff, but to retain them and keep them motivated. Used effectively, there is evidence to show that incentives schemes...

The British Promotional Merchandise Association.
September 1, 2005... The British Promotional Merchandise Association is among organisations and companies at roadshow exhibitions at airports around the UK and Ireland, organised by the Advertising Products Group. It showcases suppliers to the promotional merchandise sector. The final events are at Hilton...