GreatMindsinMarketing articles from September 2003

GreatMindsinMarketing archives from September 2003

25 Best Headhunter and Recruiter Sites for Marketing, Advertising & PR Pros.
September 10, 2003... With the economy heating up, headhunters are swinging into action again. If you're hiring, or looking to switch jobs in marketing, advertising or PR, here are the top 25 most useful links. By the way, we didn't bother to mention the really...

Best Headhunter and Recruiter Sites for Marketing, Advertising & PR Pros.
September 10, 2003... With the economy heating up, headhunters are swinging into action again. If you're hiring, or looking to switch jobs in marketing, advertising or PR, here are the top 25 most useful links. By the way, we didn't bother to mention the really...

Top 5 Ways to Convince Offline Advertisers to Spend More Online.
September 16, 2003... Online advertising budgets hover at a measly 3-4% of total media spend. But IAB studies show that the optimal amount of media money spent online might be 12-15% of total media budget. How can the industry convince clients and CEOs to spend...

4 Tactics REI Uses to Drive Web Surfers to Brick-and-Mortar Retail Stores.
September 23, 2003... Joan Broughton tells the story of how REI got multichannel religion: "In 2000, just before I joined REI, it seemed like the Web site was really taking off. So, they said, 'Let's try not doing a major catalog this spring,' Not only did...

Top Advertising Recruiter Reveals Job Trends & Tips.
September 24, 2003... According to top advertising industry recruiter Amy Hoover, VP Talent Zoo, the top-level and creative job market is finally opening up and recruiters are getting busier weekly. We interviewed Hoover to find out what jobs are open and how,...