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GreatMindsinMarketing articles from October 2004

128 total articles

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GreatMindsinMarketing archives from October 2004

How Much Should You Budget for Search Marketing in 2005? (Paid Ads vs Site Optimization).(Interview)
October 11, 2004... In 2004, the average marketer using search ads and/or search engine optimization services, spent a whopping 36% of their online ad budget on it. (That's 15% of their total online/offline budget.)* How much should you be budgeting to spend...

Best Buy's Chief Marketing Officer Michael Linton Discusses What He Looks for in Marketing Hires.(Best Buy Company Inc.)
October 13, 2004... "Deodorant, bleach, and toilet paper." In his words, those are the basic consumer goods that eventually propelled Michael Linton to his current position Chief Marketing Officer at Best Buy. After getting his MBA from Duke 20 years ago,...