GreatMindsinMarketing articles from October 2003

GreatMindsinMarketing archives from October 2003

4 Steps to Make Sure Your Email Campaigns & Newsletters Aren't Filtered.
October 1, 2003... "If the emails don't go through, our brand diminishes, our campaign metrics are inaccurate, and advertisers would not want to do business with us," says Ryan Scott, Director of Email Operations for TheStreet.com. TheStreet.com sends out...

Paul Miller, VP eCommerce, Williams-Sonoma Reveals Four Keys to Multichannel Success.(Interview)
October 7, 2003... It's not about online and offline, it's about the brand. That's Paul Miller's philosophy on Williams-Sonoma and ecommerce. Miller explains, "Your brand is your most cherished and valuable asset. With emails and what we do on the website,...

Silicon Valley Marketing Career Trends & Tips.
October 8, 2003... For the past three years, Silicon Valley marketers who once had salaries and career trajectories envied by marketers around the world, have been the poster children for "there-but-for-the- grace-of-God-go-I". But recently we've heard...

Hard-hitting Advice for Marketers on How to Handle Do Not Call.(Interview)
October 15, 2003... As of October 1st, the new US Do Not Call Registry swung into effect. Plus, now the Canadian government is considering a similar measure. We asked the head of database marketing for a very large financial services firm for his input on how...

How CircuitCity.com Gets 50%+ of Online Buyers to Choose (Far More Profitable) In-store Pick-up.(Interview)
October 20, 2003... Way back in 1998, before Circuit City had even launched a full- throttle eretail site, the retail stores ran a promotion letting customers configure their own built-to-order PCs. Consumers could choose to have the PCs shipped to directly to...

Is Behavior Targeting the Next Big Online Advertising Trend?(Interview)
October 21, 2003... Internet-ad targeting is growing up. More and more major publishers use analytics to offer online advertisers the ability to target consumers based not only on demographics but on behavior. It's one of the most interesting things going on...

Salary Trends in Direct Response Marketing Revealed.(Crandall Associates)(Interview)
October 23, 2003... For the past several decades, thousands of marketers have used their copies of Crandall Associates' famous annual Salary Guide to kick their bosses into giving them a raise, or to decide when it's time to move on. We called Crandall's...

4 Steps to Building a Qualitative Market Research Database That Works Better.(Doxus)(Interview)
October 27, 2003... "A database might give some people a false sense that they can count things that shouldn't be counted," says Anne McClard, Senior Researcher with market research company Doxus. The purpose of building a database with qualitative data is not...