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GreatMindsinMarketing articles from November 2003
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GreatMindsinMarketing archives from November 2003
Five Key Tactics Overstock.com Used to Quadruple Affiliate Revenues.(Interview)
November 3, 2003... Back in January 2002, CTO & VP Marketing Shawn Schwegman took over Overstock.com's two-year-old affiliate program with a mandate to "kick it in the butt and increase the amount of revenue we were pulling in."
Here are the five tactics he...
Hired CMO Gun Reveals 5 Steps to Power and Respect.
November 5, 2003... Kristin Zhivago walks into companies and takes over their sales and marketing efforts for up to a year. "I work for the CEO and go in and re-engineer their processes," she explains.
It's not an easy job. As a short-term employee brought in...
Coming in from the Cold: What It's Like to Switch from Internet Consulting to a Client-side Job.(Interview)
November 12, 2003... by Contributing Editor Jennifer Nastu
For years, David Rogers worked as an online marketing consultant for a wide variety of clients from industrial manufacturers, to CDNow, and 1-800-Flowers.
Now, through "no grand master plan -- it...
New Survey Results: 80% of Consumers Hate Flash Intros.(Flash Intro)
November 17, 2003... Time to face facts: consumers hate Flash.
"If you must offer a 'skip intro' option, shouldn't your better judgment kick in?" asked Anna Murray, President e*media inc., during a panel on Marketing to Women at the recent AD:TECH conference....
Who's Hiring in PR + Negotiation Tips.(The Repovich-Reynolds Group)(Interview)
November 19, 2003... The hard reality of PR is that in times of recession, corporate communications hires come as an afterthought.
"Companies have been focused on more critical' hires like senior management teams that drive business strategies and ultimately...
Turning Hawaii's Beloved Mauna Loa Nut Brand from a Money-Loser into a Profit Center.(Interview)
November 24, 2003... When a private equity firm purchased Mauna Loa Nut Holdings in 2001, new SVP Marketing Ramona Cappello knew she and her team had four years at the most to deliver impressive profits before the company was put back on the market.
But when...