GreatMindsinMarketing articles from May 2004

GreatMindsinMarketing archives from May 2004

Global Agency Network WorldWide Partners Seeks New CEO: We Interview Head of Search Committee.(Chief Executive Officer)(Interview)
May 5, 2004... At 63, Patricia Parker Fiske is retiring from her 18-year post as President and CEO of Worldwide Partners, an advertising agency-owned network of marketing communications firms with nearly 90 shareholder agencies in 120 markets around the...

Press Release: IT Marketing Metrics Guide -- 2004 Data for Software, Hardware, & Services Marketers.(Information Technology)(by MarketingSherpa)(Brief Article)
May 6, 2004... Portsmouth RI: MarketingSherpa Inc announces the launch of its newest publication, 'IT Marketing Metrics Guide: 2004 data for software, hardware, & services marketers'. An Executive Summary revealing the Five Key Learnings is available for no...

Results from Nickelodeon's Groundbreaking Multicultural Kids Research Study.
May 10, 2004... As America becomes a profoundly multicultural society in the 21st century, the first demographic to be most deeply affected are our children. So, starting in 2000, Nickelodeon joined with the Cultural Access Group to implement an annual...

How to Succeed at Running a Boutique Agency: Behind-the-Scenes Tips From a 32-Year Vet.
May 12, 2004... For the past 32 years, Hope Lika has been co-owner of Lika Associates Inc., a New York City-based boutique marketing design agency. She's made it through several recessions, and a half dozen US presidencies, and landed big-name clients such as...

5 Step-Campaign to Influence Tweens (Kids Aged 9-13); Plus Useful Tween Data.
May 24, 2004... "We're targeting kids 9-13 years old because that's when kids are beginning to make decisions about their lifestyles, but are not old enough to rebel against everything like many teenagers," says Faye Wong, Director of the Centers for Disease...

Switching from Consumer Packaged Goods to High-tech Marketing: Scott Langmack's Lessons.
May 26, 2004... Unlike most high-tech marketers, Scott Langmack started out in consumer package goods (CPGs), working his way up from being a Brand Manager at Clorox, Director of Worldwide Marketing for Pepsi Cola International, and a VP for Wilson Sporting...