GreatMindsinMarketing articles from May 2003

GreatMindsinMarketing archives from May 2003

New Line Cinema's Results Data for Merchandise Sales Campaigns via Email.
May 2, 2003... New Line Cinema's Director of E-Commerce Marketing Lisa Cross is in charge of online merchandise sales for major movies including Lord of the Rings, Harry Potter, Austin Powers, and the new Matrix movie that's coming out in May. Like other...

Successful Apparel Entrepreneur Liz Lange's 8 Steps to Build Brand Equity (On a Shoestring).
May 12, 2003... When Liz Lange, President & Founder Liz Lange Maternity, set out in 1997 to design a line of maternity wear, she wasn't thinking too hard about what the approved MBA approach would be. "It worked in my favor that I was not thinking about the...

Top 10 Lab-Tested Ways to Improve Your Site Design & Convert More Visitors to Action-Takers.
May 19, 2003... While click-stream analysis and other site metrics reports can show you how people use your site, only usability studies can help you get quickly inside a visitor's head to find out why they do what they do. In essence, it's the difference...

How Aveda Keeps Online and Offline Brand Images Consistent: Top 7 Tips for Packaged Goods Marketers.
May 27, 2003... With the number of people browsing and shopping online increasing, CPGs have to make sure packaging remains consistent across all media. "When packaging is designed," says Valerie Snitz, Manager of Aveda Online, Aveda Corporation, "it is...