GreatMindsinMarketing articles from March 2003

GreatMindsinMarketing archives from March 2003

Search Marketing Metrics & Tactics from Dakota Sullivan.
March 3, 2003... Every day in the US, Internet users search specifically for goods, merchants, and services more than 112 million times on major search engines. (In addition they search 168 million times for stuff like photos of Brittany Spears - but that's...

7 Tips on Sponsoring Interactive Games - Demographics, Effectiveness & Cost.
March 10, 2003... 60% of Americans aged six and above play interactive games on a regular basis according to the Interactive Digital Software Association. Planting a virtual version of your brand in a game -- such as the McDonalds restaurants that populate...

Four Steps Sun Microsystems Uses to Gather Prospects' Emails and Raise Sales.
March 19, 2003... Scott Anderson, Sun Microsystems' eMarketing Director, has developed a number of ways to talk to customers on a person-to- person level for Sun's financial services division, which he now plans to take company-wide. "When a customer is ready to...

How to Conduct Web-Based Surveys for Product & Pricing Development.
March 24, 2003... There's something about new product concept and screening, about clicking your mouse and changing a product's features and price, that's just cool. Other people seem to think so, too. "Last year, the Institute for International...

How SKYY Vodka Doubled Brand Awareness with Entertainment- Based Marketing: 8 Steps.
March 30, 2003... For the past four years, SKYY Vodka has invested a series of entertainment-based marketing campaigns designed to make the brand seem glamorous and sexy. Starting with product placement in movies, they developed the campaign across all...