GreatMindsinMarketing articles from June 2004

GreatMindsinMarketing archives from June 2004

PR Career Tips: Making Upper Management Appreciate Your Work.
June 2, 2004... Stonyfield Farms, the world's largest organic yogurt manufacturer, was built solely on public relations, which means President Gary Hirshberg understands the value of PR. (In fact, until just four years ago, Stonyfield Farms had no advertising...

How to Switch Brand Names Without Confusing Your Marketplace: palmOne's Successful 4-Step Process.
June 7, 2004... "There was a time in the not too distant past when Palm was a company, a handheld product, and an operating system," says Page Murray, VP Marketing, palmOne. In a situation like that, tension comes into play when licensees such as Samsung...

MarketingSherpa Readers' Choice Best Blog Awards 2004: 7 Winners Named.
June 7, 2004... Congratulations to the 2004 Best Blog winners, and thanks to the 826 tough judges who carefully evaluated 29-nominated blogs to pick them: Best individual's blog on the general topic of marketing and advertising Awarded to: AdRants...

Creating Superlative Customer Experience - Bluefly CEO Details Five Tactics.(Chief Executive Officer)
June 14, 2004... For Bluefly CEO & Founder Ken Seiff there are three problems with traditional retail success metrics such as order size, gross margins, and fill rates: Problem #1. They're retrospective and thus limited in terms of predicting future...

CMO Interview: Success In and Beyond the Consumer Packaged Goods World.(Chief Marketing Officer)(Interview)
June 16, 2004... How do you become a Chief Marketing Officer for an exciting entrepreneurial company? Many of the CMOs we've interviewed used a consumer packaged goods (CPG) background to springboard careers. For example, Yosi Heber began his career at...

How to Create Marketing Collateral B-to-B Prospects Love (Plus Get Your Sales Force to Use it Well).(Business to Business)
June 21, 2004... "It used to be that the most successful organizations had a value proposition that was: We'll give you a slightly better product or service and charge you slightly more for it," says Neil Rackham, author and internationally known consultant for...

New Marketing, Advertising & PR Job Openings & Seekers: as of 6/23/04.
June 23, 2004... Note: Searches are posted for one month and then removed. You can get your search posted for free by filling out the form at http://www.marketingsherpa1.com/jobs/career-jobs.htm Sales jobs, entry-level jobs, and freelancer's...

How to Track (and Influence) Consumer Buzz Online About Your Brand - 6 Steps.
June 28, 2004... How much control do consumers really have over your brand presence online? 976 million high-impact ads worth. Online consumer-written buzz about brands and products is booming everywhere, from Amazon's post-your-own review system to...