GreatMindsinMarketing articles from June 2003

GreatMindsinMarketing archives from June 2003

How to Set Clear Rules for Your Company Logo: 3 Steps Goldman Sachs Used to Solve Branding Problems.
June 2, 2003... What happens when a powerful, world-leading company -- one so famous in the minds of clients that it never before had a need for marketing -- suddenly finds it needs to reach new clients? As Goldman Sachs did just 7 years ago, you build a...

How Aubuchon Hardware Doubled Online Sales by Improving Search Engine Optimization: 5 Specific Tips.
June 9, 2003... Aubuchon Hardware has been in business since 1908, has 140 hardware stores located throughout New England and upstate New York, and launched its first Website that included a store locator and history of the company, in December, 1999. The...

Tower Records Combines Print Catalog Plus Email Marketing: Sales Boost from 8% to 11%.
June 16, 2003... According to a recent Tower Records test, an email campaign in tandem with a print catalog mailing really works. "We took the catalog that was going to about half a million people, and we combined it with email," says Russ Eisenman, VP...

AD:TECH June 2003 Show Wrap-Up Report: Search Marketing Rules Online Advertising Forecasts.
June 23, 2003... "I haven't been to a conference in two years -- I wanted to see what's new. I thought online advertising was almost dead -- boy, was I wrong!" one AD:TECH attendee said. In fact, the show felt like springtime after a long hard economic...