GreatMindsinMarketing articles from July 2003

GreatMindsinMarketing archives from July 2003

Nestle Purina's 6 Steps to Raising Grocery Store Category Sales Through Research.
July 8, 2003... When manufacturers work closely with retail partners, they may find they get bogged down in specific tactical issues and lose focus on the strategy behind growing the business. David Sheehan, VP/Managing Director of Trade Development for...

7 Guerilla-Publicity Tips for Businesses.
July 8, 2003... Despite the fact that Relativity Technologies doesn't have PR budget, nor is it in a red-hot field for news, over the past three years more than 1,000 stories have appeared in the press about the Company. Forbes, The Wall Street Journal,...

How to Get Word-of-Mouth Buzz Among Teens -- Tips from Procter & Gamble.
July 14, 2003... Most word-of-mouth marketing programs have two innate problems. First, they are often not scaleable; many firms have "street teams" for hire, but they're useful strictly on a local basis. Second, they're not predictive. (Think Blair Witch...

How to Triple Consumer Brand Sales Through Clever Marketing Partnerships with Non-Profits.
July 21, 2003... Members and affiliations of a nonprofit organization make powerful brand ambassadors because they're passionate about their cause. Many consumer brands want to harness this viral marketing capability to boost sales. The trick is not just...

ING DIRECT's Banner Secrets & Samples: How to Acquire New Customers from Low-cost Banner Ads.
July 28, 2003... "Everyone says banners have a pathetically low click-through rate," says Jurie Pieterse, VP of Web Marketing, ING DIRECT. "But we've proven that they can be a successful staple of a direct response campaign." In fact ING DIRECT's banner...