GreatMindsinMarketing articles from January 2004

GreatMindsinMarketing archives from January 2004

12 Marketers' Advice on Moving Up the Corporate Ladder - Sony, GE, Bank of America, Intel...
January 5, 2004... Moving up the corporate ladder can be particularly difficult in marketing because most companies have limited top-level positions. (In fact many don't even bother to appoint a CMO.) We asked 12 marketing leaders from companies such as GE,...

Career Tips from an Agency Chief Creative Officer.
January 7, 2004... Ever wonder how to get a head honcho creative position at a top ad agency? We contacted Lor Gold, Draft Chicago's Chief Creative Officer, to find out. "When you finally attain the role of Creative Director -- which is no easy thing -- then...

AD:TECH Survey Results: Heavy Internet Marketers Reveal What's Working What's Not, & 2004 Budgets.
January 12, 2004... You guessed it -- PPC search and house-list email campaigns continue to rule the top list of what heavy Net marketers and advertisers say works, and what they plan to invest more in 2004. Here are more results details from AD:TECH's first...

10 Stupidest Marketing Interview Mistakes (Got More?).
January 14, 2004... Most of us have interviewed marketing, advertising or PR job candidates who have made serious interviewing blunders. Here we've gathered 10 mistakes -- ones that real people have made -- for you to laugh (or groan.) By the way -...

How John Deere Increased Mass Consumer Market Share by Revamping its Market Research Tactics.
January 19, 2004... Although John Deere's been selling in mass consumer marketplace for a more than 12 years, the Company based marketing decisions on dealer feedback -- which was a problem because a typical dealer rarely met typical consumers. "Agricultural...

How to Hire Your Dream Marketer Part II: Interviews & Pregnancy.
January 21, 2004... By Anne Holland, MarketingSherpa Publisher In Part I of this real-life story of how I hired my dream marketer this fall (link below), I detailed how we set up a quiz to easily sort candidates by attributes. The Quiz helped me quickly...

Survey Results Part II: Net Marketers Reveal Safest Tactics vs What They Yearn to Test.
January 26, 2004... In Part I of our AD:TECH survey results (link below), we revealed what 290 heavy Net advertisers, spending an average of 47% of their budget online, were planning for 2004. But, what if the economy gets better this year? What if budgets are...

How to Become Chief Marketing Officer for a Major Consumer Packaged Goods Company.
January 28, 2004... Conventional wisdom these days maintains that, to rise to a top level position in marketing, you may have to change companies to gain a variety of experiences. Not so for Michael Ziebell of The Schwan Food Company, America's largest...