GreatMindsinMarketing articles from February 2004

GreatMindsinMarketing archives from February 2004

Best Practices: How Amazon Developed a Flash Demo to Help Confused Shoppers.(Amazon.com Inc.)
February 2, 2004... Amazon's 1-Click ordering feature has its place in the Internet Hall of Fame, but there's a catch. As Jessica Scheibach, Senior Manager, Consumer Ordering & Self-Service Group, explains, "It's great - it's convenient, our customers love...

How to Reenter the Marketing Workforce After a Leave of Absence.(career management tips)
February 4, 2004... Taking a leave of absence from your job leaves a mark on your career, but you can determine the depth of the impact by how you handle yourself during the time you're gone, and by how you return. We talked with Dr. Margaret New, executive...

How Snapple Brings a Powerful Personal Touch to Mass Consumer Marketing.(Snapple Beverage Group Inc., Soft drink industry, market strategy)
February 9, 2004... Few brands have such passionate followings as Snapple: When the company came out with a drink called The Wonder from Down Under, flipping the Snapple logo upside down to play off the Down Under theme, fans called the company out of concern. ...

Chief Marketing Officer Interview: Jim Freeze, Centra Software, on Career Tips.(Centra Software Inc., software industry)
February 11, 2004... Jim Freeze has spent most of his career in high-tech marketing, dating back to the mid-80's "when I was with a company called CompuServe." Since then, his jobs varied from start-ups to Fortune 500s. He even did a stint as a research analyst at...

Quick Case Study: HBO Rich Media Email Campaign.(Home Box Office)
February 16, 2004... CHALLENGE: Last Spring HBO's documentary division decided to run real-world screenings of films in theatres in New York and San Francisco. They set the ticket price at $5 - a token amount to hopefully cover some costs. (As you probably...

8 Career Tips for B-to-B Marketers from the American Marketing Association.
February 18, 2004... By Contributing Editor Jennifer Nastu Business-to-business (B2B) marketers tend to come from a variety of backgrounds -- sales, engineering, finance -- so they often don't have the formal training of business-to-consumer marketers. ...

How ice.com Sells Jewelry Online: Tips to Build Consumer Trust on the Web.(jewelry industry)
February 23, 2004... In its early days, ice.com was at the center of the late nineties online start-up boom, even spending time as part of the IdeaLab! family. But unlike so many of its contemporaries, ice.com didn't melt in the post-boom return to reality....

From Ocean Spray to The First Years - Marketer Barry Boehme Shares Career Trajectory Advice.
February 25, 2004... "I've always worked in and around packaged goods," says Barry Boehme, SVP Marketing for The First Years (NASDAQ: KIDD). "Paying my way partially through college, I worked at a grocery store which was an invaluable experience." When Boehme...

From Ocean Spray to The First Years - Marketer Barry Boehme Shares Career Trajectory Advice.
February 25, 2004... "I've always worked in and around packaged goods," says Barry Boehme, SVP Marketing for The First Years (NASDAQ: KIDD). "Paying my way partially through college, I worked at a grocery store which was an invaluable experience." When Boehme...