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GreatMindsinMarketing articles from December 2004
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GreatMindsinMarketing archives from December 2004
Results Data: Crest Toothpaste Tests TV-to-Web Contest Campaign to Involve Consumers.
December 27, 2004... When Procter & Gamble launched Crest's new toothpaste flavor on the reality show The Apprentice -- the two teams were tasked with "getting the city talking" about Vanilla Mint Crest -- the company knew viewers would be thinking about their...
MarketingSherpa Calls for Quote Submissions: What's Your 2004 Marketing Lesson Learned?
December 21, 2004... A Letter from MarketingSherpa's Publisher Anne Holland
I truly believe that every marketer has learned at least one lesson this year that will benefit others, if you can only tell it. Here's your platform to share your lesson learned with...
New Stats Reveal What's Working in Email: Recorded MarketingSherpa Teleseminar + PowerPoints.
December 6, 2004... Presented by: Anne Holland, Publisher, MarketingSherpa Stefan Tornquist, Metrics Editor, MarketingSherpa
Couldn't make MarketingSherpa's Dec 3rd teleseminar on what the latest email stats mean for your marketing?
Here's a handy...
