GreatMindsinMarketing articles from December 2003

GreatMindsinMarketing archives from December 2003

How to "Wow" Online Shoppers - 3 Tactics Zappos is Using to Raise Sales from $32-$65 Million in 2003.(Interview)
December 1, 2003... Any website selling shoes faces two related challenges - how to overcome people's obvious inhibitions about buying footwear online ("will they fit?"), and how to match the service and instant gratification provided by an offline shoe store. ...

Press Release: New MarketingSherpa Report 'How to Sell Good Marketing to Your CEO' Free Until Dec 31.(Brief Article)
December 2, 2003... Portsmouth RI: One of the toughest battles most marketers face is getting their ideas and budgets approved by upper management. MarketingSherpa published a new report today to help, entitled 'How to Sell Good Marketing to Your CEO', available...

Latest Marketing, Advertising & PR Job Openings.
December 3, 2003... Note: Searches are posted for one month and then removed. You can get your search posted for free by emailing info to nastu@marketingsherpa.com. Sales jobs and freelancer's self-promotional posts are not accepted. We reserve the right to edit...

Switching from Agency-side to Client-side: What's it like, and is it for you?
December 3, 2003... Chris Coleman started out on the client-side, but found corporate marketing "very unpleasant."So she launched her own agency, FolioZ, and ran it with great success for 14 years until the tech-bust crushed Atlanta's B2B agency marketplace in...

Six Best Practices for Text Messaging Campaigns: Warner Bros. Tests IM, SMS and Email.
December 8, 2003... Text messaging is on the rise in the US , with a reported 2.4 billion messages being sent every month (compared to 1 billion per day in Europe) -- and 80% of US text messaging comes from 12- 30 year-olds. So when Warner Bros. wanted a...

How to Avoid Hiring Dud Marketers: 5 Steps.
December 10, 2003... Any VP of marketing knows you can't advance in your career with lackluster employees backing you -- yet we've all experienced the disappointment of bringing on a seemingly top-notch candidate who turns out to be a dud. Fredrick Marckini,...

How Unisys Uses a Survey to Retain its Most Profitable Customer Accounts.(Unisys Corporation)
December 15, 2003... How can you use a survey to retain customer loyalty? That's the challenge that Irina Klein, Market Analyst Global Marketing, Unisys Corporation, faced with the Company's customer loyalty and retention program. The program is based on a...

How to Hire Your Dream Marketer by Using a Quiz: Real-Life Story.(Column)
December 17, 2003... By Anne Holland, MarketingSherpa Publisher I've hired plenty of marketers over the years, and it's always been a hit-or-miss business, kind of like test cells in a new direct response campaign. You lay your bets, cross your fingers, and...