GreatMindsinMarketing articles from August 2004

GreatMindsinMarketing archives from August 2004

Special Report: 3,007 Marketers Reveal Search Marketing Costs, Clicks, & Conversion Results.(cost per click)
August 4, 2004... The biggest surprise in MarketingSherpa's 2004 Search Marketing Survey results was that neither marketers nor their agencies voted any type of search campaign to be "very effective." A $3.78 billion ad tactic (our estimate SEO plus paid...

Show Wrap-Up Report for Search Engine Strategies: Portrait of an Industry Under Tremendous Strain.
August 9, 2004... Although search marketing's been around for 10 years now, it only hit the marketing mainstream in 2003, and heated up to the boiling point over the past few months. As we learned at the Search Engine Strategies convention attended by...

Brand Marketing & Rock & Roll: How T-Mobile, Coke, Bank One & Rolling Rock Beer Use Concerts.
August 16, 2004... Want to harness the power of rock to get your brand message out? We asked Darin Wolf, VP Clear Channel, who spent 11 years as a brand marketer at Kraft and Rolling Rock, to reveal his dos and don'ts for marketing via rock concerts: ->...

3 Ways GE Energy Gathers Customer & Prospect Relations Data to Maximize Marketing Efforts Globally.(Customer Discovery Process)(Voice of the Customer program)(General Electric Energy)
August 23, 2004... What are the best practices in gathering marketing feedback from customers and prospects? GE Energy's Voice of the Customer (VOC) program uses three specific tactics to ensure the company maximizes relations with the organizations it...

Marketing to CIOs vs. Marketing to IT Staffers: What Works & Why.(market solutions)
August 30, 2004... Before you launch your next marketing campaign targeting CIOs, tech decision makers or IT staff, it would help to understand who they really are. We asked Bill Babcock, CEO Babcock and Jenkins, to profile the psychology and marketing dos...