AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
GreatMindsinMarketing articles from August 2003
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
GreatMindsinMarketing archives from August 2003
Beyond Brand Marketing -- How Nextel Collects Invaluable Data from Sports Advergame Players.
August 4, 2003... Advergames - online ads built as interactive games - are enjoying a renaissance, with major brands including Tommy Hilfiger, Coors, Mercedes, and M&M's all running campaigns.
When advergames were first hot three years ago, most marketers...
3 Steps to Re-Brand Your Company & Get Employees at All Levels to Buy into the Change.
August 11, 2003... Plato Learning has been around for 40 years, but it had a very confused brand.
"We had operated under another name, TRO Learning," says John Super, Plato President. "Some people called us T.R.O. (the actual letters), some people called us...
High-impact Email Writing Part I: Useful Lists of Short Words, Strong Verbs, and Blah Words.
August 13, 2003... Do you have to copywrite persuasive email blasts, email newsletters or sales letters? You've probably heard the advice "write short for email".
It's easy to say, but how do you really do it?
Whenever we hire a new writer here at...
MarketingSherpa's List of Best Job Sites for Marketing, Advertising & PR Pros.
August 14, 2003... You're already familiar with the obvious job sites such as Monster, CareerBuilder, etc., so this list focuses on more specialized sites you may not have found yet.
Each site's been researched - we culled out the cruddy ones. That's not to...
How to place a listing - employers and job seekers - free service.
August 15, 2003... Employers and job seekers: You can get your search posted for free here and in our weekly Career Climber newsletter by emailing info to nastu@marketingsherpa.com
We update listings every Wednesday, and they are left up for four weeks.
...
Show Wrap-Up: Jupiter's Online Ad Forum in NYC - Best Factoids, Quotes, and Trends.(a discussion of the Jupiter conference in New York City)
August 18, 2003... The more sedate (and decidedly smaller) Jupiter conference in NYC at the end of July provided a stark contrast to the group-hug jubilation from AD:TECH just a few weeks earlier.
Was the tension Publishers pitted against Media Buyers? Was it...
5 Steps to Boosting Your Marketing Creativity - How art.com Raised Poster Sales 800%.
August 25, 2003... Recently art.com launched a series of "Artist's Birthday" marketing promotional campaigns that offered buyers 15% off discounts on the birthdays of the 35 top-selling artists.
Result: This seemingly simple program and saw sales of artist...
How to Land a Job at TBWA/Chiat/Day - Hiring Secrets Revealed.
August 27, 2003... Tara Guttridge HR Manager TBWA/Chiat/Day 488 Madison Avenue New York, NY 10022 212-804-1248 Tara.guttridge@tbwachiat.com
Ever considered working for a big-shot advertising agency? TBWA/Chiat/Day has offices in LA, San Francisco, New York,...