GreatMindsinMarketing articles from April 2004

GreatMindsinMarketing archives from April 2004

How to Market Financial Services to Older Teens & College Students: Research & Tactics from Bank of America.
April 5, 2004... "We found that once [teens] are set with a brand, you see the same behavior as with the general population," says Maura Griffin, Senior VP Product Development for Bank of America. "Once they've found a brand they like, they generally stick with...

CMO Interview: Michael Della Penna's Tips on Marketing Emerging Technology Products.(Interview)
April 7, 2004... Michael Della Penna has built a career around marketing products based on new technologies. "I started my career 18 years ago at Canon USA where I launched the personal facsimile machine," he says. After seven years there, he moved into...

Press Release: MarketingSherpa Publishes Buyers Guide to Web Analytics to Measure Site Results.(Brief Article)
April 13, 2004... Portsmouth RI -- MarketingSherpa published the first edition of its 'Buyer's Guide to Web Analytics: Software to measure your Web site & landing pages' today. Written in clear, non-technical English, the Buyer's Guide is designed for marketing...

How to Get Your Marketing Budget & Tests Approved by the CFO.
April 14, 2004... Over the past six months, nearly every marketer we've interviewed in about their career has bought up the same exact point, "You have to have a solid relationship with your CFO to get ahead." Great, so how do you do that?We contacted a CFO...

Virgin Mobile's Research on Six Critical Attributes of 15-24 Year-Olds & How to Market to Them.
April 19, 2004... Since launching mobile phone service in the US less than two years ago, in July 2002, Virgin Mobile has gained 1,750,000 customers. That's no mean accomplishment in an already saturated marketplace. Marketing Manager Marcy Roth attributes...

How to Soften the Bumps in Your High-tech Marketing Career.
April 21, 2004... By Steve Hall Brian Chertok, currently Marketing Director at Siemens Business Services, has had a long career in high-tech marketing management, including stints with NEC Computers, Nynex, and Avid Technology. We asked him what he's...

New Study Data: Moms Spend 13.2 Hours Per Week Online (vs 7.6 Watching TV).
April 26, 2004... "What Moms want [online] is information," says Ken Goldstein, EVP and Managing Director of Disney Online. Give them the information they're looking for and you're tapping into an enormous market: there are 31 million moms online, and...

New Marketing, Advertising & PR Job Openings & Seekers: as of 4/28/04.
April 28, 2004... Note: Searches are posted for one month and then removed. You can get your search posted for free by emailing info to careers@marketingsherpa.com. Sales jobs, entry-level jobs, and freelancer's self-promotional posts are *not* accepted. We...