GreatMindsinMarketing articles

Recent articles from GreatMindsinMarketing

New Marketing, Advertising & PR Job Openings & Seekers: as of 01/19/05.
January 19, 2005... Note: Searches are posted for one month and then removed. You can get your search posted for free by filling out the form at http://www.marketingsherpa1.com/jobs/career-jobs.htm Sales jobs, entry-level jobs, and freelancer's self-promotional posts are *not* accepted. We reserve the...

How to Qualify Sales Leads for IT Products & Services via Telemarketing.
January 17, 2005... You've done the work. Your Google keywords, webinars, white papers, and shows have generated a database full of leads at your targeted pool of IT departments. So what do you do now? Toss them over the wall to Sales? No, and here's why: o Send over some not-so-hot leads, and your sales...

Three Basic Steps to Globalize Your Web Site for International Visitors.
January 3, 2005... The future of large companies depends on them capitalizing on a growing global market online says John Yunker, President of Byte Level Research.For example, more than half of Google's traffic is from outside the US and roughly a quarter of Google's revenue is generated outside the US -- and...

Results Data: Crest Toothpaste Tests TV-to-Web Contest Campaign to Involve Consumers.
December 27, 2004... When Procter & Gamble launched Crest's new toothpaste flavor on the reality show The Apprentice -- the two teams were tasked with "getting the city talking" about Vanilla Mint Crest -- the company knew viewers would be thinking about their brand in more depth than if the company had simply...

2005 AD:TECH Study Results -- Internet Marketers Reveal What's Working, What's Not, & 2005 Budget Plans.
January 10, 2005... Sponsor: Best Collection of Search Marketing Stats & Data ~~~~~~~~~~~~~~~~~~~~~~~~ Search Metrics Guide has 169-charts of real-life data on PPC and SEO so you can see if your results meet the "norm" -> Average click rate for wide variety of campaigns -> What tactics lift conversion...