GreatMindsinMarketing articles

Recent articles from GreatMindsinMarketing

Results Data: Crest Toothpaste Tests TV-to-Web Contest Campaign to Involve Consumers.
December 27, 2004... When Procter & Gamble launched Crest's new toothpaste flavor on the reality show The Apprentice -- the two teams were tasked with "getting the city talking" about Vanilla Mint Crest -- the company knew viewers would be thinking about their brand in more depth than if the company had simply...

Three Basic Steps to Globalize Your Web Site for International Visitors.
January 3, 2005... The future of large companies depends on them capitalizing on a growing global market online says John Yunker, President of Byte Level Research.For example, more than half of Google's traffic is from outside the US and roughly a quarter of Google's revenue is generated outside the US -- and...

2005 AD:TECH Study Results -- Internet Marketers Reveal What's Working, What's Not, & 2005 Budget Plans.
January 10, 2005... Sponsor: Best Collection of Search Marketing Stats & Data ~~~~~~~~~~~~~~~~~~~~~~~~ Search Metrics Guide has 169-charts of real-life data on PPC and SEO so you can see if your results meet the "norm" -> Average click rate for wide variety of campaigns -> What tactics lift conversion...

How to Qualify Sales Leads for IT Products & Services via Telemarketing.
January 17, 2005... You've done the work. Your Google keywords, webinars, white papers, and shows have generated a database full of leads at your targeted pool of IT departments. So what do you do now? Toss them over the wall to Sales? No, and here's why: o Send over some not-so-hot leads, and your sales...

New Marketing, Advertising & PR Job Openings & Seekers: as of 01/19/05.
January 19, 2005... Note: Searches are posted for one month and then removed. You can get your search posted for free by filling out the form at http://www.marketingsherpa1.com/jobs/career-jobs.htm Sales jobs, entry-level jobs, and freelancer's self-promotional posts are *not* accepted. We reserve the...