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MarketingFAME articles from September 2001
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MarketingFAME archives from September 2001
How to Land New PR Clients.
September 20, 2001... CASE STUDY
CHALLENGE: If you're in PR you know that 2001 has been a rotten year for new client development for almost everyone. Agencies of all sizes are laying people off, lowering prices, and scrambling to keep clients.
Agencies in...