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MarketingFAME articles from September 2000
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MarketingFAME archives from September 2000
How FolioZ Gets Offline Clients to Budget Extra for Online Marketing.
September 8, 2000... CASE STUDY
CHALLENGE: Atlanta agency FolioZ specializes in B2B marketing for technology companies. They realized their clients needed to be advertising online, but as FolioZ's Interactive Media & Services Director Philip Mowris told us,...
Forget White Paper PDFs -- TouchScape Offers a Print Magazine & Marketers Love It.
September 15, 2000... CHALLENGE: Touchscape, a customer service and database marketing ASP, wanted to attract qualified leads for their sales team to follow up on. Instead of free hats or t-shirts, they wanted to offer something that would be of real value -- useful...
Jam Agency Gathers 400+ New Account Leads Through Text Ads in Email Newsletters.
September 25, 2000... CASE STUDY
CHALLENGE: Jam Agency (formerly Jam Communications) has created successful direct mail campaigns for clients such as First USA, AOL and TechRepublic.com for almost a decade. They couldn't help but notice how ineffective some...