MarketingFAME articles from October 2000

MarketingFAME archives from October 2000

How to Get Site Traffic from SuperBowl Ads ... Without Spending a Penny: AdCritic.com.
October 9, 2000... CASE STUDY CHALLENGE: This January Founder and President Peter Beckman wanted to drive thousands of fans of television advertisements to his new site, AdCritic.com. His marketing budget? El zippo. Nada. Diddly squat. What's a guy to do?...

LivePerson.com's VP Marketing Marketing Larry Wasserman on International Expansion.
October 13, 2000... We first met LivePerson's VP Marketing Larry Wasserman at trade show about a year ago and were struck by his air of practicality. He's not a guy who wants to spout theory for hours on end. He's somebody who focuses on what works and gets the...

15% of B2B Sales Prospects Click On Emailed Link to Chat Online With a Sales Rep.
October 13, 2000... CASE STUDY CHALLENGE: Larry Wasserman, VP Marketing at LivePerson.com, already uses his company's online chat technology for in-house customer service; but he wanted to see if he could use it for outbound sales as well. If it worked, he'd...

LivePerson.com's VP Marketing Larry Wasserman on U.S. Domestic Marketing.
October 23, 2000... In last week's issue Wasserman told us about LivePerson's international sales and marketing tactics. This week we asked him to share details of his US domestic marketing and sales support activities. Q: You once told us it's hard to find...

24/7 Media's Exactis Gets 7% Response Rate from Two-Step Direct Mail Campaign.
October 23, 2000... CHALLENGE: Exactis (now part of 24/7 Media) is the largest email marketing services provider in the US, sending close to 20 million messages a day on behalf of clients. Like most vendors, the company's business development team requires a...

Branders.com's Larry Lunetta on Why Marketing to Marketers is Like "Herding Cats".
October 29, 2000... Branders.com is one of the most aggressively growing B2B ecommerce sites serving marketers on the Web. We called Larry Lunetta, Branders.com General Manager Web Products & Services, to find out what he's learned about marketing to marketers...

Whack-A-Flack Viral Campaign Garners 1,500 Qualified Sales Leads (and Priceless Press Coverage).
October 29, 2000... CHALLENGE: This Summer e-tractions, an Internet marketing campaign company, wanted to get more clients, prove their interactive ads really work, and generate serious buzz from the almost buzzed-out press corp covering the i-ad industry. VP...