MarketingFAME articles from November 2000

MarketingFAME archives from November 2000

Creating Text Ads That Actually Work (Most Don't!).
November 5, 2000... Internet marketers agree about one thing: MOST TEXT ADS STINK. At a marketing seminar recently, we handed around five pages of sample ads from text newsletters aimed at marketers for the attendees to rate on readability and responsiveness. The...

ValueFlash.com Wins Big Name Clients (Like NBC) by Partnering Their Brains Out.
November 5, 2000... CHALLENGE: When e-messaging company ValueFlash.com formed in January 2000 they wanted to become a significant marketplace player... without spending massive amounts of money on marketing. Executive Vice President Russell Kern filled us in on...

Discussion Group Sponsorships Beat Banner Results for Eudora by QUALCOMM.
November 20, 2000... Carole Brummage, Senior Marketing Manager for Eudora by QUALCOMM just started testing text sponsorships on two Internet advertising discussion groups this month, but she says she can already tell she's onto a winner. Brummage told us she has...

How Cyber-NY Grew More than 600% in 2000.
November 20, 2000... CHALLENGE: Cyber-NY, a small emarketing and Web development firm in Manhattan needed more clients. They don't have a full-time marketer of their own or a major budget so Partner Damian Bazadona had to improvise. CAMPAIGN: Bazadona has...