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MarketingFAME articles from May 2001
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MarketingFAME archives from May 2001
Start-Up InternetVIZ Lands $15,000 Corporate Accounts with Clever Guerrilla Tactics.
May 8, 2001... While it's always fun to read Case Studies about big famous companies, we've often found it's the little underdogs who are doing the most effective marketing that you can steal ideas from. Case in point -- InternetVIZ. Read on...
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How TMXinteractive Got 50+ Rich Media Email Clients.
May 14, 2001... On May 1, 2001, just as the media was reporting that April had been one of the worst months ever for dot-com layoffs, email marketing agency TMXinteractive announced they were opening eight new offices. We contacted them to learn how they...
PlaceWare Web Conferencing Wins 1,500 Clients By Dividing Its Broad Marketplace into Vertical Niches.
May 21, 2001... CHALLENGE: PlaceWare Web Conferencing has a classic marketing problem: its product is something pretty much every marketer in the universe could use. But, you can easily go broke marketing a product for everyone to everyone.
PlaceWare...