MarketingFAME articles from March 2001

MarketingFAME archives from March 2001

Consumer Packaged Goods Web Marketing May Rise Sharply; B2B Online Ad Expenditures to Hold Steady.
March 12, 2001... This year for the first time, consumer packaged goods marketers attending the Promotion Marketing Association's (PMA) annual conference showed substantial interest in including the Internet in their brand marketing mix. Boni Liss Wolf of...

bluestreak Places Happy Client Photos on Manhattan Billboards to Impress Major Ad Agencies.
March 12, 2001... CHALLENGE: Every day major ad agencies are bombarded with pitches from Internet marketing technology and service providers. Rich media ad tech provider bluestreak needed a way to stand out from the crowd. Stefan Tornquist, bluestreak Director...

Santy Advertising-Communications Uses a Flying Cow to Generate 100+ New Business Inquiries.
March 19, 2001... CHALLENGE: In the grand tradition of the cobbler's children getting no shoes, lots of agencies and design shops have sites that are not as great looking or quickly updated as the sites they create for their clients. Branding agency Santy...

Future Now Inc. Gains Clients by Winning Friends and Influencing People Online.
March 26, 2001... CHALLENGE: When brothers Jeffrey and Bryan Eisenberg launched their Internet sales consultancy, Future Now Inc., a year ago they didn't have pots of money, agency connections or VC backing. However they felt that advice from a book published...

Takira.com Lands New Six-Figure Clients With its Monthly Email Newsletter.
March 26, 2001... Drew Thelen, COO Takira.com, says his company's monthly email newsletter has been partially responsible for landing three of Takira.com's 20, six-figure, Internet marketing service accounts. Newsletters are sent to all agency partners, clients,...