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MarketingFAME articles from June 2001
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MarketingFAME archives from June 2001
High Tech Ad Firm Gains New Clients by Saying No to Retainer Fees.
June 12, 2001... "A lot of people's eyebrows go up when we say that we don't charge retainers, " says Protean Marketing Account Director Cassandra Farrington. The Austin TX and UK-based agency which specializes in the electronics assembly and semiconductor...
Plain and Simple Direct Mail Beats Heavy Graphics to Drive Traffic to Business Web Site.
June 12, 2001... CHALLENGE: Denise Barnes, COO of Oregon-based B2B direct marketing agency, Babcock & Jenkins, was frustrated. She says, "A third of our staff are programmers. We're a direct marketing agency focused on closing the sales cycle. Our tech...
WordBiz Doubles Opt-Ins by Moving Subscription Box.
June 18, 2001... When it comes to gathering opt-in subscriptions for your house newsletter, Debbie Weil President WordBiz.com, has found success is all about Location, Location, Location. Two weeks ago, Weil moved her opt-in form from the lower left to the...
Connect Direct Repurposes Old Email Newsletter Articles for Sales Lead Generation Campaign.
June 18, 2001... CASE STUDY
CHALLENGE: Since 1996, Howard Sewell, President Connect Direct, has been promoting his high tech direct marketing firm by publishing a free monthly email newsletter -- "The Connect Direct Tip o' the Month."
Connect Direct's...
Cracker Communications Selects Clients By Passion vs. Budget Size.
June 18, 2001... It's a story many high tech agency execs are all too familiar with. This Feb, Moira Vetter former general manager of FolioZ found herself out on the street when the agency's new owners (who'd bought it during the good times last summer) decided...
Global Marketers Fascinated by Internet ... But Not Quite Ready to Advertise Online Yet.
June 25, 2001... In the past six weeks since it launched, 110,000 marketers in 32 countries outside North America have purchased the hard cover edition of Martin Lindstrom's latest book, "Clicks, Bricks and Brands." The book, which retails for about 25 British...