MarketingFAME articles from June 2000

MarketingFAME archives from June 2000

How to Pick Promotional Items, Freebies and Giveaway Items Internet Marketers Will Really Go For.
June 6, 2000... Branded t-shirts, mugs, mousepads... do same-old, same-old promotional items really work anymore when it comes to influencing Internet marketers? What giveaways should you consider printing your logo on next? "It's got to be new, unique...

iMarket Tests CD-ROM Vs. Web-Based Product Offerings.
June 6, 2000... CAMPAIGN: iMarket sent a text email broadcast to 42,418 Web marketers offering a free market penetration report on up to 1,000 records from the buyer's customer or leads database for those who signed up for a free demo of their CD ROM-based...

How Aquent Scored 3,400+ Web Professional Resumes With a Clever Email Campaign.
June 15, 2000... GOAL: Aquent Partners wants to be more than just another headhunter/job placement firm for Web designers and developers. They're modeling themselves on top Hollywood talent agencies, offering the best-of-the-best Web pros a chance to be...

Cybereps Tests Banners to Attract Online Media Buyers.
June 21, 2000... CAMPAIGN GOAL: TotalWoman.com, a new women's site represented by Cybereps, wanted to line up potential sponsors and advertisers prior to launching. CAMPAIGN: Cybereps decided to run a banner campaign to market the site to media buyers....