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MarketingFAME articles from July 2000
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MarketingFAME archives from July 2000
Top 5 Beta Testing Tips for Web Marketing Software and CRM Application Products.
July 13, 2000... Since BetaSphere started in 1996 they've helped 70 companies beta test more than 250 software programs, including many advertising and marketing-related programs and web-based applications.
They are still the leader in the field. Heck,...
EngineHouse Media's Rich Media Postcards Generate New Clients (and Staff Wanna-Bes!).
July 13, 2000... CASE STUDY
CHALLENGE: Alabama-based interactive agency EngineHouse Media has grown to national prominence, expecting billings of $40 million this year. CEO Laura Ryan Tidwell told us, "We've built ourselves upon clients who's come to us by...
Wheelhouse Tests Banners and Email Campaigns Offering an Emarketing White Paper.
July 23, 2000... CASE STUDY
CHALLENGE: Wheelhouse, a new emarketing consulting firm who specialize in helping clients marketing departments and tech/IT departments work together to grow their business, needed to keep the buzz going strong a month after...