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MarketingFAME articles from January 2005

155 total articles

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MarketingFAME archives from January 2005

PR Interview: How to Be Featured in Women's Wear Daily.(Richard Rosen)(Interview)
January 14, 2005... Richard Rosen, Managing Editor Women's Wear Daily: The Retailers' Daily Newspaper 212-630-3681 http://wwd.com Richard.rosen@fairchildpub.com -> Reach 153,461 total readership -> Rosen's background He began his career more...

Marketing Fame Briefs: Hollywood & Telly.(Brief Article)(Calendar)
January 14, 2005... This Week's New FAME Briefs -> Best Practices in Marketing with Hollywood Celebrities If you're considering signing up Brad Pitt or Madonna for your next promo, check out this handy resource site first. Includes useful white papers on...

Startling Survey Results: Sales Execs Rate PR's Importance Much Higher Than Marketing Execs Do.(public relations)
January 21, 2005... A recent survey conducted on behalf of SHIFT Communications by Launch Pad revealed a disconcerting schism between sales and marketing professionals. The bottom line: sales people believe PR has a positive impact on sales, but marketers for the...