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MarketingFAME articles from January 2001
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MarketingFAME archives from January 2001
Interactive Agency Lounge Lizard Gets 4-5% CTRs on Email Newsletter Sponsorships.
January 14, 2001... CASE STUDY
CHALLANGE: Ken Braun literally started his interactive ad agency, Lounge Lizard Worldwide, while commuting back and forth on the Long Island train to his old Creative Director job at iXL. He says, "I built it from nothing...
Searchbutton Raises Sales by Dumping Business Magazine Ads in Favor of Highly Targeted Marketing.
January 22, 2001... CHALLENGE: As SearchButton's VP Marketing Carol Shellhorn explains, "Site search is a commodity. You can get it anywhere." Shellhorn needed to communicate how the product's reporting features set it apart from the pack.
She says, "We're...