MarketingFAME articles from February 2001

MarketingFAME archives from February 2001

Co-Registration May Be the Next Big Online Media Sales Trend.
February 6, 2001... Despite the fact that many agencies and marketers don't even know what they are yet, co-registrations may be the next big online media buy. A co-registration is the ability for a user to sign up for an advertiser's service (or opt-in to their...

Should You Exhibit at Small Regional Shows? Six Factors to Consider First.
February 6, 2001... Most marketing-related vendors already work the big shows -- East and West coast @d:techs, DMA's NetMarketing, Jupiter's Online Advertising Forum, Iconocast's Web Attack and even sometimes Internet World. However, now that many of the...

Marcia Yudkin Calls Her Marketing Minute Email Newsletter "A Method of Minting Money".
February 6, 2001... CHALLENGE: Marcia Yudkin has been a freelance writer for twenty years. By the early 1990s, she began to realize that many of her clients depended on her for marketing advice as well as copy. So she launched Creative Marketing Solutions, a...

Why SparkLIST Markets via Snail Mail Instead of Email.
February 12, 2001... Every five days since last November, SparkLIST has mailed another printed postcard to marketers and list owners on its prospect list.Why would one of the world's leading email list hosting companies blitzkrieg America's marketers with snail...

How AnswerLogic Won Best of Show for Their eCRM Conference Booth.
February 12, 2001... CASE STUDY CHALLENGE: Last Fall, new eCRM company AnswerLogic decided to launch their online customer interaction software at the CRM/Support Services Expo. The Company needed to drive qualified leads to their booth; and, to make the most...

SPECIAL REPORT: Online Marketing Vendors Battle Slow-Payers and Bad Debtors.
February 19, 2001... For Mitchel Harad, CEO of GetRelevant, the good news is advertiser demand for his company's services is growing rapidly. The bad news is, advertisers and agencies are taking longer to pay their bills than ever before. Harad says, "We spend a...

What's Holding Rich Media Back? (Hint: Standards).
February 26, 2001... We were surprised when rich media advertising company ePod took a dive a couple of weeks ago. After all, they had great buzz, an experienced (and well connected) management team, and some big clients such as HBO. So we contacted Seth Fineberg,...

eWOMP Uses Case Studies, Testimonials, Speeches (and Zero Buzzwords) to Gain 100+ Paying Clients.
February 26, 2001... CHALLENGE: eWOMP's CEO Bhavin Shah tells his company history like this, "We started raising funds February-March 2000. We launched in April. And in May-June the world collapsed." The Company's first plan was B2C: helping millions of consumers...