MarketingFAME articles from December 2000

MarketingFAME archives from December 2000

Outrider's EVP Global Marketing, Bill Hunt, Reveals How They've Grown to 18 Offices in 13 Countries.
December 4, 2000... Seems like interactive agency Outrider keeps growing and growing and growing. We called up Bill Hunt, Outrider's Executive VP of Global Marketing to find out what tactics Outrider's using to expand so quickly. Q: How much are you growing...

How Bravo! Marketing Won the "Best Advertising Web Site" Award for 2000.
December 4, 2000... CHALLENGE: Like most interactive agencies, Bravo! Marketing's own Web site wasn't terribly good. Executive VP Rick Scherle explains, "When Bravo! tried to do any work for itself, we just stumbled and stumbled. Everyone had an opinion and we're...

Clever PR Tactics eMarketer Uses to Sell High Priced Reports to Internet Marketers.
December 11, 2000... CHALLENGE: Making the leap from being a free service to getting marketers to pay you a bunch of money for your products is a tough one. Jennifer Marino, VP marketing told us how eMarketer managed it. CAMPAIGN: eMarketer's co-Founder Sam...

TeamAudio's Cathryn Ramin Uses Good Old Fashioned Sales Tactics to Reach Ad Agencies.
December 18, 2000... At nearly 12 months old, TeamAudio provides some of the best quality audio on the Web. We spoke to CEO Cathryn Ramin about their sales tactics. "I accumulated a hand-made database of companies that were serious about rich media," said...

Internet Marketing Firm Wins New Clients by "Tweaking" Google's AdWords Program.
December 18, 2000... CHALLENGE: Regina Kahney, CEO of the Internet marketing and Web development firm Marketorial.com, believes deeply in testing marketing methods before telling clients to use them. She says, "I like to try things out before I recommend them to...

Frederiksen Group Convinces Direct Response TV Marketers to Spend the Extra Buck and Ask for Emails.
December 22, 2000... Direct response TV marketers are famous for being very, very savvy with their budgets. They know exactly how many Time/Life book sets, Thigh Masters or Ginsu Knives they can expect for every commercial.Unfortunately, this same savvy is actually...

50 Year-Old Wire Service, PR Newswire, Convinces 400 Public Companies to Outsource IR Web Sites.
December 22, 2000... CHALLENGE: An estimated 50 million individual investors, as well as the majority of institutional and retail investors have turned to the Web for information. So, public companies' Investor Relations (IR) departments have realized they need a...