MarketingFAME articles from August 2001

MarketingFAME archives from August 2001

deuxo Gets Highest Response from 3rd Party Branded White Paper.
August 6, 2001... Bob Merlo, CMO of marketing optimization solution provider deuxo, revealed he's tested offering his prospects (mainly B2B marketing execs) a white paper written in-house versus a white paper written by analysts at Aberdeen Group. While the test...

How a British PR Firm Improves Ticket Sales For eBusiness Trade Shows.
August 6, 2001... Over the past nine months, ticket sales for e-Business and marketing trade shows in the UK have been sagging as badly as they have across the pond in North America. Here's how Eskenzi PR who handle key British shows, including Reed's eBusiness...

Marketing Book Author Makes $68,000 with eCourses.
August 6, 2001... CHALLENGE: Joe Vitale, author of such books as 'There's a Customer Born Every Minute' really wanted a new BMW Z3 Roadster. As a copywriting expert, he had lots of good advice to share but it's not easy to make a quick buck by writing another...

How Ad Agency Grady Britton's Site Won an ADDY Award (Hint: No Flash Intro).
August 6, 2001... How do you show off your agency's personality to potential clients without forcing all visitors to sit through an annoying Flash intro? (No, the answer is not a "skip intro" button.) Grady Britton, an ad agency in Portland Oregon, has...

MARKETING FAME: How to Influence Ken Magill, Editor of iMarketingNews.
August 20, 2001... Editor's Note: Earlier this year when we ran our first "Reader Survey" the majority of you indicated you were very interested in learning how to get your company into various marketing-related publications. In fact one reader said, "I want to...

Agency Gets New Accounts More Quickly with Personalized Online Presentations.
August 20, 2001... CHALLENGE: The Web design and online marketing field has become steadily more competitive over the past nine months. Raeann Van Arsdall, Account Exec for Oregon-based Edge > design > advertising, needed a way to close new client sales more...

MarketingSherpa's US Marketing & PR Job-Seeker Resource Guide [Updated].
August 20, 2001... 1. Introduction & Some Basics 2. Best Marketing, Advertising & PR Job Sites 3. Top Marketing, Advertising & PR Headhunters It's a tough time to be unemployed in the marketing, PR and advertising profession. When one MarketingSherpa...

Marketing Job Seekers Update: Reader Advice.
August 20, 2001... Thanks to everyone for your positive feedback on last week's special Job Seekers issue! Here are three notes from readers: 1. Bobbing4jobs.com http://www.bobbing4jobs.com/ This is not a jobs site per say, but rather a links site that points...