MarketingFAME articles from August 2000

MarketingFAME archives from August 2000

How YellowBrix Built Industry Buzz via Marketers' Email Discussion Groups and Bulletin Boards.
August 3, 2000... CHALLENGE: YellowBrix, Inc. hired Middleberg Euro rscg to help them market their automated "contextual commerce" technology, IntelliClix, to major Web sites' strategic leaders and marketers. Their goals were three-fold: 1. To increase awareness...

How EngineHouse Media of Troy Alabama Trains and Manages Remote Sales Reps Across America.
August 3, 2000... Last month when we interviewed EngineHouse Media's Founder and CEO Laura Tidwell to write our Case Study about her cool rich media postcard campaign to Web marketers, we wondered how this agency based in an old brick bank building in Troy...

Click2Net's Adam Simpson on Building a 50,000 Site Strong Online Ad Network.
August 11, 2000... CEO Adam Simpson was only 18 when he launched online ad network Click2Net in May 1998 with a couple of thousand dollars from his parents. By the end of his first month in business, the network had signed up 300 little sites and was serving...

How YesMail Tripled Sales in a Single Year.
August 11, 2000... CHALLENGE: In early 1999, WebPromote, an opt-in email list creator and broker, needed to stand out and grab marketers' accounts in a marketplace that was growing more crowded daily. Instead of immediately spending lots of marketing dollars on...

Top 3 PR Horrors in the Internet Ad Industry.
August 24, 2000... We're constantly contacting PR people as we collect stories for MarketingtoWebMarketers.com. Many do a fabulous job of getting back to our reporters quickly.Some make our lives a living hell. Here are the top 3 most annoying things reporters...