MarketingFAME articles from April 2001

MarketingFAME archives from April 2001

Ad Agency Gains 1,000 New Client Leads From Simple Text Ads in Email Newsletters.
April 2, 2001... CASE STUDY FOLLOW-UP CHALLENGE: Back in September 2000, we brought you a Case Study about JAM Communications, a direct marketing agency in Washington DC, which had garnered 400 qualified sales leads by running text ads in email newsletters...

Ad Agency Gets 65% of Busy Execs to RSVP for a Party.
April 16, 2001... CASE STUDY CHALLENGE: In order to celebrate its 20th anniversary, marketing and PR firm Mentus Inc. wanted to throw an on-site party. Their goal, to get loads of top executives and media in the San Diego area to attend. Only problem, these...

More than 10% of GotMarketing's Free Newsletter Readers Convert to Buy Email Marketing Services.
April 23, 2001... CHALLENGE: It always helps when you've got a PR guru on the team. Last year, new emarketing services provider GotMarketing got real famous, real fast when Co-Founder & VP Marketing Teri Dahlbeck paid $200,000 for a walk-on part on the TV show...

Howard Levy Design Tests Web Directories vs. Direct Mail to Bring in New Clients.
April 23, 2001... Howard Levy has tested listing his full-service graphic design shop in about a dozen online directories including BizBuyer, eLance, eWork, OnVia, NewMediary, BrandEra's Portfolios.com and the online version of the Yellow Pages. So far the only...

Registrars.com Tests Paying for Articles to Appear in Hundreds of Local Newspapers.
April 23, 2001... Last year Registrars.com gained more than 30,000 SOHO (small office/home office) customers by planting stories such as the following in literally hundreds of local newspapers: Know the Law When Naming Web Sites The Web Changes the Way We Do...