ContentBiz articles from September 2002

ContentBiz archives from September 2002

How a $35 Book Web Site Upsells Visitors to $835 Teleseminars.
September 4, 2002... CHALLENGE: When sales guru Jacques Werth completed the manuscript of his first book, 'High Probability Selling', several publishers were interested in it. But, as Werth puts it, "The terms of their contracts were onerous." He called a few...

NYTimes.com Tests Paid Content Sales, Here's What They Learned.
September 9, 2002... CHALLENGE:Although it's a no-cost access site, NYTimes.com has been selling subscriptions to its archives and crosswords since 1997. Together these equaled just over a million in sales in 2000. These numbers made the business team begin to...

How MarketingSherpa Profits from Selling Compilations of Archives.
September 17, 2002... Last summer 2001, I was getting desperate for cash. We'd launched the year before as an ad-based publisher of email business newsletters on the marketing and publishing fields. And were profitable within four months. Then the dot-com...

CafePress.com Reveals Which Content Sites Make Ancillary Profits Selling T-Shirts, Mugs & Mousepads.
September 17, 2002... 350,000.That's how many Web sites - the majority of which are content sites and/or ezines - that are making ancillary profits from a CafePress.com store. Now, we're not advising for or against your selecting CafePress.com. However we...

How Hoover's Raised Site License Sales by 18%.
September 25, 2002... CHALLENGE: About 18 months ago rumors began circulating in the content industry that longtime online subscription pioneer Hoover's was about to cease its $199 year individual subscription offer. By midsummer it was a reality. Just as it...