ContentBiz articles from September 2000

ContentBiz archives from September 2000

John Audette on How to Make Money Publishing Email Discussion Groups.
September 6, 2000... John Audette is one of the Web's most successful content pioneers. His content model was simple yet revolutionary - - create heavily moderated online discussion groups publishing emailed questions and answers (ie. reader letters) from top...

Print Publisher HCPro "Radically" Grows Sales and Profits Online.
September 6, 2000... CASE STUDY CHALLENGE: HCPro used to be a fairly standard for-fee publisher in the B2B healthcare industry. CEO Jim Flanagan explains, "We were an old-line subscription newsletter company with about 30 monthly and weekly newsletters. We...

The Little JavaScript that Could: HomeWorkingMom.com Grows Subscriptions 1000% for Free.
September 12, 2000... CASE STUDY CHALLENGE: Due to glowing reviews in Forbes, The Detroit Free Press and elsewhere, Web site HomeWorkingMom.com was getting lots of first-timer traffic. Publisher Angela Smith needed a low-cost method to ensure as many visitors...

Print Book Publisher FEDweek Makes 70% of Sales Via Email Marketing.
September 20, 2000... CASE STUDY CHALLENGE: Mid-1997, Don Mace, an editor with 30 years of experience in publishing news and information to Federal employees, decided to launch his own company publishing guidebooks for Federal employees. Books to this...

How iPipe's CEO Richard Johann Built a Multimillion Dollar Content Distribution Business.
September 20, 2000... We admit it. We had never heard of iPipe before a month ago. According to CEO Richard Johann we're not alone. iPipe is a rarity in the over-hyped world of the Internet -- an incredibly successful (and yes, profitable) company that's focusing on...

Thomas Register's For-Fee Print Editions Still Sell Despite 100% Free Online Editions.
September 27, 2000... Many print publishers are wary of cannibalizing their for-fee print sales by offering the same content for free online. Thomas Register's experience belies these fears. Since launching a free access site in 1994, the company has had to drop...

Secrets Behind RedHerring.com's Major Syndication Deals (Hint: Editorial Contacts).
September 27, 2000... CASE STUDY CHALLENGE: RedHerring.com, the online offshoot of Red Herring print magazine, wanted to increase their branding and Web-wide visibility. VP Business Development Jeff Cain realized the site could gain that visibility, plus more...

iPipe's CEO Richard Johann on Ad Sales, Partnerships and Being Profitable Online.
September 27, 2000... In last week's ContentBiz.com issue (link at the end of this story) iPipe's CEO Richard Johann told us how his multi- million dollar content distribution company does business with content owners and major portals. This week Johann tells us how...