ContentBiz articles from October 2002

ContentBiz archives from October 2002

Fierce Markets: The Story of a Profitable Ad-Based Email Newsletter Publisher.
October 2, 2002... CHALLENGE: Between 2000, when Jeff Giesea began planning to publish an ad-supported newsletter, and 2001, when Fierce Markets finally launched, the ad industry had taken a big hit. While most publishers begin with an audience or an area of...

How to Make Money in Directory Publishing Online -- KnowledgeStorm's Evolving Business Model.
October 9, 2002... CHALLENGE: Directory publishers shared a standard business model for decades. You'd get vendors to pay for "premium" listings featuring their logos and some sales copy. Then you'd send the directory out to either a controlled (free to...

SPECIAL: Wrap-Up Notes from 'Email Newsletter Publishers' Profit Workshop' -- How to Gain Sales.
October 16, 2002... One word summed up every single speaker's advice at the Email Publishers' Profit Workshop this week: Passion. Readers and advertisers alike spend more money with newsletters that have strongly individual personalities -- if possible written...

The Onion - How the Web's Most Beloved Humor Site Stays Profitable.
October 23, 2002... CHALLENGE: Although millions of its Web fans are unaware of it, The Onion started as a printed tabloid. "A bunch of college kids in Madison Wisconsin were putting out copies of what they thought was good satirical humor," explains current...

5 Marketing Tactics Briefing.com Tested to Sell Subscriptions to Individual Investors Online.
October 30, 2002... CHALLENGE: When Dick Green founded Briefing.com back in 1996 with the intention of selling subscriptions to individuals seeking stock and bond investing advice online, practically everyone he knew told him he was an idiot. "You can't sell...