ContentBiz articles from October 2001

ContentBiz archives from October 2001

Free Computer Newsletter Publisher Generates 40% of Revenue from Archives Sales.
October 4, 2001... CASE STUDY CHALLENGE: Allen Wyatt has been in the computer-related publishing industry for "years and years and years." He's written more than 40 computer-user books, such as 'Success with Excel for Windows', published by IDG, Prima...

PDF Document Versus Hard Copy Content Sales Online.
October 4, 2001... When you're both a print and PDF publisher, sometimes one of your toughest calls is estimating how many hard copy versions to print before sales begin. You want to print as high a quantity as possible to take advantage of gross quantity...

SPECIAL REPORT: Online Ad Sales -- What Ads Are Really Being Sold Right Now?
October 4, 2001... Note: this Special Report runs about seven printed pages long so you may wish to print out to read more easily. Contents: 1. Hard Numbers 2. Today's Pricing Models 3. Formats That Sell Best 4. Sought-After Demographics and Content Topics 5....

Belo Interactive VP Sales Reveals 2002 Budget Plans for Ad and Subscription Sales Online.
October 15, 2001... This fall's 2002 budgeting season is one of the toughest many online publishers have ever faced. How do you project numbers in a marketplace that's changed so rapidly in the past 24 months? And, how do you forecast expectations for revenue...

Reader's Digest's Advice on Growing Magazine Subscriptions with Online Co-Registration Ads.
October 19, 2001... PART I OF A SPECIAL REPORT As we initially forecast in early February, co-registration has turned into one of the quickest growing online advertising formats. Co-registration is the ability for an advertiser to place a quick offer...

How Classmates Got 1.5 Million Paid $29 Subscribers.
October 19, 2001... CASE STUDY CHALLENGE: Although Classmates was founded in 1995, by the time CEO and President Michael Schutzler joined the Company a year ago it was floundering in red ink. Classmates had 6.5 million registered users, 350,000 of whom...

Co-Registration Know-How Part II: Tips for Email Newsletters.
October 26, 2001... When we interviewed BetterGolf.net's CFO last November and asked him how they grew their opt-in subscription list to become the "World's Largest Online Golf Publication", he hesitated for a moment as though startled, and then in an...