ContentBiz articles from October 2000

ContentBiz archives from October 2000

Thomas Register Gets 50% of Controlled Circ Orders for Professional CD-ROMs via Online Marketing.
October 4, 2000... CASE STUDY CHALLENGE: Thomas Register publishes three controlled circulation CD-ROMs for engineering and architectural professionals -- PartsSpec, PlantSpec and CADblocks. Marketing Director Alissa Fogel realized that direct mail was...

Britannica.com Goes Wireless to Stop Arguments.
October 4, 2000... When Britannica.com agreed last week to provide content over Sprint's PCS Wireless Web users, we wondered why. How often do you need complete info on, say, aardvarks on your cellphone? Britannica spokesperson Tom Panelas told us, "When I was in...

Trade Magazine Publishers Selling Email Names: Shame on You!
October 11, 2000... A West-coast mailing list processing company is offering a new service -- they append email names to business names and addresses. Although this is legal, the process makes spamming possible which could be incredibly harmful for the naive...

Content Licensing Deals to International Web Sites Are Profitable - But Harder Than You Think.
October 11, 2000... Ever since we heard how Nerve.com made some quick cash and grew their brand early on by licensing their content to a big German publisher we wondered if other content owners could do the same. Aleen Stein, Scholastic Software & Internet Group's...

Self-Published Book Grosses Over $750,000 in Sales Online with a Great Affiliate Program.
October 11, 2000... CASE STUDY CHALLENGE: Typically published business books net their authors between $5,000-$10,000. Even best-selling authors such as Seth Godin don't make all that much per copy from traditional publishers. That's why Godin and others are...

Wall Street Journal Online Sells Subscription "Boxes" at Amazon and Staples.
October 18, 2000... CHALLENGE: The marketing team at The Wall Street Journal Online (formerly known as the "Interactive Edition") wanted to find a way to take advantage of last year's holiday buying season. "The thought was, what a great gift giving item!"...

ContentBiz.com's Guide to the Internet's Multi-Million Dollar, Custom, Original Content Opportunity.
October 25, 2000... SPECIAL REPORT 1) Intro: What is custom original content? 2) How big is the opportunity? 3) Marketing and pricing tips 4) Player listing with links ***** INTRO ***** A few weeks ago our own publisher was moderating a panel at...