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ContentBiz articles from November 2002
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ContentBiz archives from November 2002
Selling eBooks & Subscriptions to Consumers Online: Hard Lessons from a Get-Rich-Quick Publisher.
November 7, 2002... CHALLENGE: After leading a Florida-based training company from $1 million to $8 million in three years as CEO (during which time the company was in the Inc 500 two years in a row), Shawn Casey decided to go out on his own.
"In early 1999 I...
TechWeb's New Links Listings Generate $150k More Ad Sales in 45 Days.
November 14, 2002... CHALLENGE: One afternoon in late July Amy Sklar, Managing Director of CMP Media's TechWeb Network, pulled her sales and marketing team into a brainstorming session.
She gave them one single goal: "To invent an entry-level advertising...
How iVillage is Positioning Itself to Profit (As Soon as the Economy Gets a Little Better).
November 21, 2002... CHALLENGE: It's been a long hard recession for the women's magazine category. Mademoiselle shut down after 66 years in Oct 2001, the re-launched McCalls (aka Rosie) is ceasing publication in Dec 2002, and both Ladies Home Journal's Publisher...