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ContentBiz articles from November 2001
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ContentBiz archives from November 2001
Behind-the-Scenes at a Profitable Email Newsletter Publisher (Trade Magazines, Watch Out!).
November 2, 2001... CASE STUDY
Until recently ad-based email newsletter publishers couldn't get any respect. Online advertising sales researchers didn't even bother to break them out as a category. But this fall newsletters are emerging as sales heroes for...
Co-Registration Know-How Part III: How to Profit Selling Co-Regs Online.
November 15, 2001... Barbara Feldman of 'Surfing the Net with Kids' says, "I bought co-regs for years, but I never realized that I was at a significant enough volume that I should start selling co-regs. After reading Part I and Part II in ContentBiz [links below],...
Readers Digest Grows Online Sales by Adding a Console-Style Pre-Home Page.
November 15, 2001... CHALLENGE: When Reader's Digest first launched its Web site back in 1996, they were pretty much pioneering. Typical of many traditional publishers, the Company decided not to invest aggressively until there was a proven business model. So, they...