ContentBiz articles from November 2000

ContentBiz archives from November 2000

Factiva's CEO Clare Hart Reveals How Free Web Content Has Affected the Corporate Enterprise Market.
November 1, 2000... In the pre-Internet world before anybody had ever heard of online content syndication, lots of publishers made extra revenues by licensing their content for use in the corporate enterprise marketplace. The big guys often had sales teams to sell...

BetterGolf's Highly Successful Business Sending 750,000 Golfers Free Email Newsletters.
November 1, 2000... CHALLENGE: Email newsletter publisher BetterGolf started out in January 1999, they had 1,244 opt-in subscribers and as CFO Jason Campbell puts it, "We didn't start the company with millions in our pocket so we had to be pretty resourceful."...

Byte Level Research Sells High Price Reports Through Low Cost Email Marketing and Online PR.
November 7, 2000... CHALLENGE: Byte Level Research, a newly formed consulting and research firm, just finished their very first report entitled, "Weighing the Web: An analysis of 150 major Web sites - the fastest, the slowest, and where your site fits in." They...

Consumer Reports Online "Within Shouting Distance" of Half a Million Paid Subscribers.
November 15, 2000... CHALLENGE: For the past few years most consumer publishers, besides a very few, have had to rely on the ad-based business model to make money online. For-fee content was just too hard a sell in a for-free world. But Consumer Reports, which has...

How a Baptist Pastor Became an Online Publishing Pioneer: The Story of Dr. Ralph Wilson.
November 21, 2000... We admit it, Dr. Ralph Wilson is a hero of ours. For the past five years his online publishing company Wilson Internet Services has brought small businesses understandable, useful information on how to use the Internet to grow their companies....

How Scoot Increased Brand Awareness, and Encouraged New Users AND Advertisers with a Single Campaign.
November 24, 2000... CHALLENGE: When Scoot chose to begin establishing Scoot.co.uk as a major Internet player back in 1998 they faced several problems. Their original telephone-based service had got off to a faltering start the year before -- prospective customers...