ContentBiz articles from May 2003

ContentBiz archives from May 2003

How to Succeed by Turning Down Banner Ads -- RetailWire's Unusual Content & Sponsorship Model.
May 1, 2003... CHALLENGE: After working for Progressive Grocer magazine for more than 14 years, Al McClain quit his job in 1997 to reach for the brass ring. "I thought, if I'm ever going to get out and be an entrepreneur, I need to do it now." ...

2003 Summit Wrap-Up: 11 Publishers Reveal How to Sell More Subscriptions to Web Sites.
May 7, 2003... This Monday morning at 8:30am, executives from 100 Web sites selling subscriptions, from Ancestry.com to Ziff Davis, gathered in a conference room in New York to swap data and tips at ContentBiz's 3rd Annual Summit. "In the past...

Circulation Management Show Wrap-Up Notes: Print Folks Still Kinda Clueless About the Web.
May 15, 2003... Weird but true -- according to data presented by subscription marketing guru Dan Capal at this week's Circulation Management Conference in NYC, the number of print magazine subscriptions sold via Net marketing actually plummeted by 25% between...

RealNetworks Hits 1,000,000 Paid Subscribers: Top 10 Questions Potential Partners Should Ask.
May 22, 2003... After a deep trough, the subscription aggregation sales business is on the rise again. In fact, four different aggregators attended the Subscription Summit earlier this month, hoping to schmooze potential publisher partners. Plus, on April...

Credit Card Processing for Subscription Sites: Paymentech's Michael Clark Reveals Invaluable Tips.
May 29, 2003... "Auto-renew is so fraught with danger right now," a top online subscription seller (who declined to be named) told us. "There are so boundaries, small and large, visible and invisible, that complicate a very simple agreed upon contract...