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ContentBiz articles from May 2002
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ContentBiz archives from May 2002
Advertising by Fax and Email: What Publishers Should Know About Electronic-Marketing Law.
May 1, 2002... Thanks to the Newsletter & Electronic Publishers Association (NEPA) http://www.newsletters.org and the law firm of Levine Sullivan & Koch, L.L.P. for giving us permission to reproduce this for ContentBiz readers.
MEMORANDUM FROM COUNSEL:...
ContentBiz Warning: How to Protect Your Email Newsletter List from Klez attacks.
May 2, 2002... SPECIAL REPORT: Klez Causes Problems of "Biblical Proportions" for Email Newsletter Publishers - Some Fixes for You
The Klez email virus has been around since November 9, 2001. According to ContentBiz's Tech Editor, Alexis Gutzman, early...
Why Content Price Testing is Really, Really Smart (How to Profit by Selling Single Articles Online).
May 8, 2002... CASE STUDY
CHALLENGE: Don Crowther of Breakthrough Consulting doesn't exactly consider himself a publisher per se, although he focuses on selling content online. "I specialize in running around the Web and finding holes where you can make...
Sample of Britannica.com's Free Trial Welcome Letter.
May 14, 2002... FROM: subscription@us.britannica.com (Britannica Subscription) SUBJECT: Welcome to Britannica Premium Service
Dear Tom, Thank you for your recent subscription to Britannica's Premium Service. With your subscription, you will have exclusive...
Sample of Britannica's 2nd Trial Letter - Sent at Time of Auto-Conversion.
May 14, 2002... FROM: subscription@us.britannica.com (Britannica Subscription) Subject: Maximize your time with Britannica's Premium Service
Dear xxxx,
We'd like to welcome you once again to Britannica's Premium Service! You've joined the company of...
Britannica.com Tests Paid Subscriptions Online.
May 14, 2002... CHALLENGE: After a first stab at a paid site ('95 to '99), Britannica.com went for the dot-com boom's mirage of profiting from online advertising by becoming a 100% free content site. "We were trying to be a portal, like everyone else," says...
2002 Summit Wrap-Up: Experts Advice on Selling Subscriptions to Web Sites & Newsletters.
May 28, 2002... Early Tuesday morning Neil Budde, Publisher of The Wall Street Journal Online stepped up to a podium to give what he thought would be a fairly standard speech. You know the one: "Here's a brief backgrounder on why we started charging for...